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"2024 Approved A Beginner's Guide to Making a Splash with TikTok Advertising"
A Beginner’s Guide to Making a Splash with TikTok Advertising
Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.
TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.
In this article
01 Why does TikTok Advertising Matter?
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
02 What are Types of TikTok Ads?
03 Learn from 5 Best TikTok Ad Examples?
05 Make Your TikTok Ads Attractive with Filmora
Part 1: Why does TikTok Advertising Matter?
1. The current generation dominates the entire platform
As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.
2. High engagement rate on TikTok
Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?
Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.
3. Advertising on TikTok gets your video to be viewed by many
A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.
4. The numerous ad formats for TikTok allow more significant engagements
TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.
We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.
5.TikTok ads convey your products and services to an international audience
TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”
Part 2: What are Types of TikTok Ads?
We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.
1. In-Feed Ads
These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!
A takeaway tip- include some inspiring music to convince your customers.
2. Brand Takeover ads
These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.
3. Top View ads
These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.
4. Branded hashtags ads
Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.
This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.
Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.
5. Branded effects ads
Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.
Part 3: Learn from 5 Best TikTok Ad Examples
1. Acome
Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?
2. Kroger
The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.
3. Guess
Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.
4. Gusher
Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.
5. Ralph Lauren
This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.
The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.
Part 4: How to Run Ads on TikTok?
Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.
Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.
Part 5: Make Your TikTok Ads Attractive with Filmora
Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:
You can upload the video instantly with Filmora.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.
Check out this one before creating your TikTok ads
There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:
Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.
Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.
Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.
Conclusion
To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.
Elevating Video Quality: How to Master Slow Motion Filming in TikTok
TikTok is a music video-making program that enables users to create entertaining, innovative, and visually appealing videos. The program gives users a plethora of tools and alternatives to help them increase their creativity and originality when it comes to their material. It is possible to apply the Slow-motion effect to a video using one of the tools that TikTok gives to its users.
The slow-motion effect will slow down the pace of that specific area of the movie, which will significantly impact the overall quality of your content. Therefore, in this article, we have compiled a comprehensive guide that will show you the exact methods of making Slow Motion Tik Tok videos for your social content. Let’s get started!
In this article
01 How to Record Tik Tok Video Wit Slow Motion Effects?
02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
03 How to Slow Down Tik Tok Videos Online for Free?
04 How to Slow TikTok Video And Song Using Filmora?
Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?
TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.
In this section, we’ll go through how to record a TikTok video with the slow-mo effect.
Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.
Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.
Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.
Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.
Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.
Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.
Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.
Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.
It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.
Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.
Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.
Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.
Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.
Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.
Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.
(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).
Part 3: How to Slow Down Tik Tok Videos Online for Free?
Kapwing
In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.
Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:
Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.
Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.
Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.
Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.
For more detail, you can check this article: How to make a slo-mo video with Kapwing?
Part 4: How to Slow TikTok Video And Song Using Filmora?
In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.
Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.
Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.
Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.
You may adjust the video speed by dragging the slider to the right or left as needed.
Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.
After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.
Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.
Conclusion
Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.
02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
03 How to Slow Down Tik Tok Videos Online for Free?
04 How to Slow TikTok Video And Song Using Filmora?
Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?
TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.
In this section, we’ll go through how to record a TikTok video with the slow-mo effect.
Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.
Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.
Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.
Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.
Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.
Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.
Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.
Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.
It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.
Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.
Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.
Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.
Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.
Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.
Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.
(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).
Part 3: How to Slow Down Tik Tok Videos Online for Free?
Kapwing
In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.
Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:
Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.
Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.
Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.
Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.
For more detail, you can check this article: How to make a slo-mo video with Kapwing?
Part 4: How to Slow TikTok Video And Song Using Filmora?
In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.
Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.
Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.
Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.
You may adjust the video speed by dragging the slider to the right or left as needed.
Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.
After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.
Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.
Conclusion
Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.
02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
03 How to Slow Down Tik Tok Videos Online for Free?
04 How to Slow TikTok Video And Song Using Filmora?
Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?
TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.
In this section, we’ll go through how to record a TikTok video with the slow-mo effect.
Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.
Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.
Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.
Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.
Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.
Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.
Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.
Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.
It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.
Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.
Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.
Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.
Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.
Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.
Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.
(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).
Part 3: How to Slow Down Tik Tok Videos Online for Free?
Kapwing
In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.
Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:
Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.
Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.
Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.
Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.
For more detail, you can check this article: How to make a slo-mo video with Kapwing?
Part 4: How to Slow TikTok Video And Song Using Filmora?
In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.
Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.
Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.
Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.
You may adjust the video speed by dragging the slider to the right or left as needed.
Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.
After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.
Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.
Conclusion
Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.
02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
03 How to Slow Down Tik Tok Videos Online for Free?
04 How to Slow TikTok Video And Song Using Filmora?
Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?
TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.
In this section, we’ll go through how to record a TikTok video with the slow-mo effect.
Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.
Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.
Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.
Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.
Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.
Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.
Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.
Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?
What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.
It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.
Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.
Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.
Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.
Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.
Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.
Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.
(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).
Part 3: How to Slow Down Tik Tok Videos Online for Free?
Kapwing
In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.
Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:
Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.
Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.
Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.
Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.
For more detail, you can check this article: How to make a slo-mo video with Kapwing?
Part 4: How to Slow TikTok Video And Song Using Filmora?
In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.
Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.
For Win 7 or later (64-bit)
For macOS 10.12 or later
Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.
Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.
Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.
You may adjust the video speed by dragging the slider to the right or left as needed.
Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.
After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.
Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.
Conclusion
Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.
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- Title: "2024 Approved A Beginner's Guide to Making a Splash with TikTok Advertising"
- Author: Stephen
- Created at : 2024-05-23 02:34:47
- Updated at : 2024-05-24 02:34:47
- Link: https://tiktok-video-recordings.techidaily.com/2024-approved-a-beginners-guide-to-making-a-splash-with-tiktok-advertising/
- License: This work is licensed under CC BY-NC-SA 4.0.
