Building Brand Presence on TikTok Through Smart & Effective Ad Campaigns for 2024

Building Brand Presence on TikTok Through Smart & Effective Ad Campaigns for 2024

Stephen Lv12

Building Brand Presence on TikTok Through Smart & Effective Ad Campaigns

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

tiktok ads

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

tiktok in feed ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

tiktok top view ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

tiktok hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

tiktok effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger tiktok ads kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren ralph lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Try It Free Learn More >

filmorax boxpng

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

10 Excellent TikTok Clips Makers

Best TikTok Video Editing Apps [Updated]

author avatar

Shanoon Cox

Mar 27, 2024• Proven solutions

Becoming an instant online celebrity with millions of followers has never been easier. This trend started on YouTube and has spread to other social media like TikTok and Instagram . TikTok has already conquered the Asian market, but in recent years this video-sharing and social networking app is becoming popular across the globe.

Standing out from TikTok isn’t as easy as you thought, because you will face fierce competition, and you must do everything you can to improve the quality of the content you share on TikTok. So, in this article, we will look at the best TikTok video editing apps that will enable you to produce content that attracts millions of viewers.

How to Use the TikTok’s Built-in Video Editing Tools

In addition to viewing the content posted by other TikTok users, the app lets you record and edit videos. The video editing tools you are going to have at your disposal are basic but still powerful enough to enable you to enhance the 15 and 60-second videos you capture with TikTok.

To start making a new video, you have to tap on the + icon that is located at the bottom of the app’s home screen and then tap on the red Video button on the app’s Shooting page. Before you start recording, tap on the Add a Sound option if you would like to choose a song or an audio effect you would like to add to a video you’re creating.

Adding Texts in TikTok Video with TikTok: By Rhia

Moreover, the app lets you control the video’s playback speed , apply filters and effects or activate the Beauty mode before you start shooting. As we already noted, a video you record with TikTok cannot be longer than 60 seconds. Hence, after you capture your comedy sketch or create a music video, you’ll be able to apply stickers , voice or sound effects, filters, and visual effects or add text layers .

Each video you create with TikTok is different, which means that you have to try out different options in order to get the most out of the footage you record with this app. In addition, you can trim videos that are longer than 15 seconds and adjust the volume of a video’s original sound or the volume of its soundtrack.

The set of video and audio editing tools TikTok app provides can limit your options during the video editing process, but you can easily solve this issue by tapping on the Upload button that is located in the bottom right corner of the Shooting page.

This option enables you to use a video editing app that offers more advanced video editing tools to polish your videos before you upload them to TikTok. Once you are done editing, you can proceed to add the description of the video and choose if you want to enable comments, reactions, or give your followers the option to create duets.

Best Video Editing Apps for Creating TikTok Videos

The video editing options TikTok offers are not versatile enough to allow you to perform complex video editing tasks. That is why a growing number of TikTok’s users opt for third-party apps that are equipped with the tools they can use to improve the quality of the content they share on this social network. Here are some of the best video editing apps you can use on iOS or Android devices, as well as Mac and PC computers to create videos you share on TikTok.

1. iMovie

Available for: macOS, iOS

What we like:

  • Free and easy to use
  • Rich music and audio effect library
  • Fully customizable trailer templates and themes

Over the course of the last two decades, iMovie has become one of the most reliable video editing apps for iPhone, iPad and Mac users who don’t have advanced video editing skills. iMovie lets you choose from 14 trailer templates and 8 themes so that you can easily combine multiple video clips and create a soundtrack for them.

Additionally, this video editor for iOS and macOS devices grants you access to all the tools you are going to need to cut your footage, create PIP or green screen effects or record voiceovers for each video you edit with iMovie. All of these features make this video editor a perfect choice if you want to create short TikTok videos.

Cons:

  • Adding your own music to projects you create in iMovie is not possible
  • Lacks advanced video editing options

2. Adobe Rush

Available for: Windows, macOS, Android, iOS

What we like:

  • Sharing videos to TikTok directly from Adobe Rush
  • Cross-platform availability
  • Compatible with Adobe’s professional video editing software products

You don’t have to be a video editing professional to record and edit videos with Adobe Rush since this cross-platform app makes it easy to create short social media videos. Adjusting a video’s aspect ratio, applying color grading effects or using some of the app’s motion graphics templates are just a few among numerous options you’ll have if you decide to install this app.

Additionally, you can adjust the Exposure, Vibrance or Shadows values in all video clips you import into a project you created in Adobe Rush. However, the free version of the app offers only limited capabilities and you must opt for a monthly or annual subscription model if you would like to expand the cloud storage space or export an unlimited number of videos each month.

Cons

  • The app is not available in all parts of the world
  • You can only export 3 videos per month with the free version of the app

3. Timbre

Available for: Android

What we like:

  • Supports all common audio and video file formats
  • Equipped with audio and video converters
  • Adjusting video and audio playback speed is easy Timbre: Cut, Join TikTok Videos

Cutting or converting audio and video files is what Timbre was designed for. TikTok content creators in need of an app that allows them to create GIFs or remove any part of an audio or video clip should consider installing this app for Android phones

Besides changing the format of your audio and video files Timbre also enables you to customize the bitrate of those files and reduce their size. However, there isn’t much more you can do with Timbre other than merge, trim, cut or compress video and audio clips, as applying visual effects, adding text layers or adjusting the brightness and contrast values of your footage is not possible with this app.

Cons

  • No built-in audio library
  • Previewing a video before exporting it is not an option

4. FUNIMATE

Available for: iOS , Android

What we like:

  • Offers a broad spectrum of visual effects
  • Allows users to choose from a variety of transitions
  • Sharing videos to TikTok, Instagram or Facebook directly from the app is easy

Creating smooth short videos for TikTok is much easier if you can apply transitions between two clips or add real-time music video effects to them. FUNIMATE is one of the best video editing apps you can use to create the videos you share on TikTok since it offers more than a hundred visual effects and it lets you create effects on your own.

Moreover, you can participate in FUNIMATE’s daily challenges, get recognized by the app’s music video community and post your videos to TikTok or any other social network you want. Making in-app purchases is necessary if you want to have access to all of the app’s features.

Cons

  • The free version of FUNIMATE watermarks videos
  • No color grading options

5. VIZMATO

Available for: Android , iOS

What we like:

  • Fun voice modulation features
  • Easily customizable video themes
  • Excellent lip-syncing options Vizmato: Video Editor & Filter for TikTok

In case you decide to install this app on your Android or iOS device you’ll get much more than a simple video editor because you will become a part of the VIZMATO’s community of video content creators.

In addition to more than twenty video themes, you’ll also gain access to over a hundred tunes you can use in all projects you create with VIZMATO. The app is also equipped with a PRO HD Video Recorder that enables you to apply live visual effects and play music while the recording session is still in progress which makes VIZMATO a perfect choice for lip-syncing videos .

Cons

  • You must upgrade to the pro version of the app to remove the watermark
  • More expensive than similar video editing apps

6. Splice

Available for: iOS

What we like:

  • Equipped with powerful audio editing tools
  • Syncs videos to music beat automatically
  • Built-in voice recording features

Performing any of the basic video editing actions like cutting or trimming video clips with this app is a straightforward process. Besides enabling you to manipulate your footage in virtually any way you want, Splice can also sync your video clips to the beats of a song automatically.

The app supports multi-track audio editing which enables you to create perfect soundtracks for the videos you share on TikTok or any other social network. Installing Splice on your iOS device will grant you access to a voice recorder and enable you to create voiceovers for all videos you create with this app.

Cons

  • The free version of Splice offers only limited audio and video editing capabilities
  • Sharing videos to TikTok directly from Splice is not possible

7. Filmmaker Pro Video Editor

Available for: iOS

What we like:

  • Support for 4K videos
  • Offers 72 audio tracks
  • A rich selection of text overlays, stickers, and illustrations

In case you are looking for a video editor that lets you create professional-looking videos you can share on TikTok, Filmmaker Pro is probably one of the best options you have at your disposal. The app doesn’t limit the number of projects you can create, which makes it perfect for all TikTok users who want to share new videos on this platform on a daily basis.

Applying transitions, changing a video’s playback speed or fading in and fading out audio is easy even if you never edited a video before. However, some of the app’s features can be overwhelming for novice video editors.

Cons

  • You must make an in-app purchase in order to start using the app’s sound effect collection
  • Videos created with the free version of Filmmaker Pro are watermarked

8. Filmora

Available for: Android , iOS

What we like:

  • Supports multi-track audio and video editing
  • Provides voice-recording options
  • Offers a broad spectrum of visual and audio effects Filmora video editor

Taking your TikTok videos to the next level won’t be difficult if you choose to edit them with Filmora. This video editor for iOS and Android devices has all the tools you are going to need while processing audio and video files.

In addition to hundreds of effects, stickers, and filters Filmora is also equipped with a music library that contains popular songs and sound effects. The app’s timeline lets you add new audio tracks which makes it easier to sync audio and video assets you want to use in your projects. What’s more, adjusting the volume of the audio files you place on the Filmora’s timeline is a straightforward process that takes only a few moments of your time.

Cons:

  • You must opt for a subscription model in order to remove a watermark
  • No video recording options

After knowing the best 10 TikTok editing apps on your phone, it is time to explore versatile TikTok video editor on your PC.

Editing Video for TikTok with Filmora Editor

Available for: macOS, Windows

What we like:

  • Supports 4K editing
  • Provides hundreds of visual and audio effects
  • Powerful sound and video editing tools

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

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Filmora grants you access to the edit videos with rich tools you are going to need to create music or comedy videos you would like to share on TikTok. This video editing software for Mac and PC computers lets you edit footage recorded with action cameras , smartphones, DSLRs and all other types of digital cameras.

Trimming or cutting video clips, creating a soundtrack for a video or choosing a project’s resolution and aspect ratio are just a few among countless things you can do in Filmora. The video editor’s exporting features are equally impressive since you can choose the device on which the video is going to be played or decide if you want to save the video locally or upload it to your Vimeo or YouTube channel.

Cons

  • Exporting videos to TikTok from Filmora is not possible
  • Requires at least basic video editing skills

Conclusion

TikTok already attracts millions of content creators and the app’s popularity can only continue to grow in the foreseeable future. So, if you would like to join one of the fastest-growing social networks in the world, you must make sure that the videos you share stand out from the crowd. Each of the video editing apps we featured in this article can help you improve the quality of the videos you share on TikTok. Which of the best TikTok video editing apps are you going to choose? Leave a comment and share your opinions with us.


FAQ: Discover More about TikTok Video Editing Apps

1. What is the best editing app for Tik Tok?

Besides TikTok’s built-in video editing tool, there are other incredible editing apps for TikTok, such as ViaMaker, Filmora, and so on.

2. How do you make a good Tik Tok video?

If you are new to TikTok, here are several tips to help you make a good TikTok video. Follow the trend and choose popular music are always helpful. Besides, you can join a viral craze or a hashtag challenge.

3. Can you edit a TikTok video after posting?

Unfortunately, you can’t change much about the TikTok videos after you posted them online. However, you can still tweak it a bit and reupload it.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Becoming an instant online celebrity with millions of followers has never been easier. This trend started on YouTube and has spread to other social media like TikTok and Instagram . TikTok has already conquered the Asian market, but in recent years this video-sharing and social networking app is becoming popular across the globe.

Standing out from TikTok isn’t as easy as you thought, because you will face fierce competition, and you must do everything you can to improve the quality of the content you share on TikTok. So, in this article, we will look at the best TikTok video editing apps that will enable you to produce content that attracts millions of viewers.

How to Use the TikTok’s Built-in Video Editing Tools

In addition to viewing the content posted by other TikTok users, the app lets you record and edit videos. The video editing tools you are going to have at your disposal are basic but still powerful enough to enable you to enhance the 15 and 60-second videos you capture with TikTok.

To start making a new video, you have to tap on the + icon that is located at the bottom of the app’s home screen and then tap on the red Video button on the app’s Shooting page. Before you start recording, tap on the Add a Sound option if you would like to choose a song or an audio effect you would like to add to a video you’re creating.

Adding Texts in TikTok Video with TikTok: By Rhia

Moreover, the app lets you control the video’s playback speed , apply filters and effects or activate the Beauty mode before you start shooting. As we already noted, a video you record with TikTok cannot be longer than 60 seconds. Hence, after you capture your comedy sketch or create a music video, you’ll be able to apply stickers , voice or sound effects, filters, and visual effects or add text layers .

Each video you create with TikTok is different, which means that you have to try out different options in order to get the most out of the footage you record with this app. In addition, you can trim videos that are longer than 15 seconds and adjust the volume of a video’s original sound or the volume of its soundtrack.

The set of video and audio editing tools TikTok app provides can limit your options during the video editing process, but you can easily solve this issue by tapping on the Upload button that is located in the bottom right corner of the Shooting page.

This option enables you to use a video editing app that offers more advanced video editing tools to polish your videos before you upload them to TikTok. Once you are done editing, you can proceed to add the description of the video and choose if you want to enable comments, reactions, or give your followers the option to create duets.

Best Video Editing Apps for Creating TikTok Videos

The video editing options TikTok offers are not versatile enough to allow you to perform complex video editing tasks. That is why a growing number of TikTok’s users opt for third-party apps that are equipped with the tools they can use to improve the quality of the content they share on this social network. Here are some of the best video editing apps you can use on iOS or Android devices, as well as Mac and PC computers to create videos you share on TikTok.

1. iMovie

Available for: macOS, iOS

What we like:

  • Free and easy to use
  • Rich music and audio effect library
  • Fully customizable trailer templates and themes

Over the course of the last two decades, iMovie has become one of the most reliable video editing apps for iPhone, iPad and Mac users who don’t have advanced video editing skills. iMovie lets you choose from 14 trailer templates and 8 themes so that you can easily combine multiple video clips and create a soundtrack for them.

Additionally, this video editor for iOS and macOS devices grants you access to all the tools you are going to need to cut your footage, create PIP or green screen effects or record voiceovers for each video you edit with iMovie. All of these features make this video editor a perfect choice if you want to create short TikTok videos.

Cons:

  • Adding your own music to projects you create in iMovie is not possible
  • Lacks advanced video editing options

2. Adobe Rush

Available for: Windows, macOS, Android, iOS

What we like:

  • Sharing videos to TikTok directly from Adobe Rush
  • Cross-platform availability
  • Compatible with Adobe’s professional video editing software products

You don’t have to be a video editing professional to record and edit videos with Adobe Rush since this cross-platform app makes it easy to create short social media videos. Adjusting a video’s aspect ratio, applying color grading effects or using some of the app’s motion graphics templates are just a few among numerous options you’ll have if you decide to install this app.

Additionally, you can adjust the Exposure, Vibrance or Shadows values in all video clips you import into a project you created in Adobe Rush. However, the free version of the app offers only limited capabilities and you must opt for a monthly or annual subscription model if you would like to expand the cloud storage space or export an unlimited number of videos each month.

Cons

  • The app is not available in all parts of the world
  • You can only export 3 videos per month with the free version of the app

3. Timbre

Available for: Android

What we like:

  • Supports all common audio and video file formats
  • Equipped with audio and video converters
  • Adjusting video and audio playback speed is easy Timbre: Cut, Join TikTok Videos

Cutting or converting audio and video files is what Timbre was designed for. TikTok content creators in need of an app that allows them to create GIFs or remove any part of an audio or video clip should consider installing this app for Android phones

Besides changing the format of your audio and video files Timbre also enables you to customize the bitrate of those files and reduce their size. However, there isn’t much more you can do with Timbre other than merge, trim, cut or compress video and audio clips, as applying visual effects, adding text layers or adjusting the brightness and contrast values of your footage is not possible with this app.

Cons

  • No built-in audio library
  • Previewing a video before exporting it is not an option

4. FUNIMATE

Available for: iOS , Android

What we like:

  • Offers a broad spectrum of visual effects
  • Allows users to choose from a variety of transitions
  • Sharing videos to TikTok, Instagram or Facebook directly from the app is easy

Creating smooth short videos for TikTok is much easier if you can apply transitions between two clips or add real-time music video effects to them. FUNIMATE is one of the best video editing apps you can use to create the videos you share on TikTok since it offers more than a hundred visual effects and it lets you create effects on your own.

Moreover, you can participate in FUNIMATE’s daily challenges, get recognized by the app’s music video community and post your videos to TikTok or any other social network you want. Making in-app purchases is necessary if you want to have access to all of the app’s features.

Cons

  • The free version of FUNIMATE watermarks videos
  • No color grading options

5. VIZMATO

Available for: Android , iOS

What we like:

  • Fun voice modulation features
  • Easily customizable video themes
  • Excellent lip-syncing options Vizmato: Video Editor & Filter for TikTok

In case you decide to install this app on your Android or iOS device you’ll get much more than a simple video editor because you will become a part of the VIZMATO’s community of video content creators.

In addition to more than twenty video themes, you’ll also gain access to over a hundred tunes you can use in all projects you create with VIZMATO. The app is also equipped with a PRO HD Video Recorder that enables you to apply live visual effects and play music while the recording session is still in progress which makes VIZMATO a perfect choice for lip-syncing videos .

Cons

  • You must upgrade to the pro version of the app to remove the watermark
  • More expensive than similar video editing apps

6. Splice

Available for: iOS

What we like:

  • Equipped with powerful audio editing tools
  • Syncs videos to music beat automatically
  • Built-in voice recording features

Performing any of the basic video editing actions like cutting or trimming video clips with this app is a straightforward process. Besides enabling you to manipulate your footage in virtually any way you want, Splice can also sync your video clips to the beats of a song automatically.

The app supports multi-track audio editing which enables you to create perfect soundtracks for the videos you share on TikTok or any other social network. Installing Splice on your iOS device will grant you access to a voice recorder and enable you to create voiceovers for all videos you create with this app.

Cons

  • The free version of Splice offers only limited audio and video editing capabilities
  • Sharing videos to TikTok directly from Splice is not possible

7. Filmmaker Pro Video Editor

Available for: iOS

What we like:

  • Support for 4K videos
  • Offers 72 audio tracks
  • A rich selection of text overlays, stickers, and illustrations

In case you are looking for a video editor that lets you create professional-looking videos you can share on TikTok, Filmmaker Pro is probably one of the best options you have at your disposal. The app doesn’t limit the number of projects you can create, which makes it perfect for all TikTok users who want to share new videos on this platform on a daily basis.

Applying transitions, changing a video’s playback speed or fading in and fading out audio is easy even if you never edited a video before. However, some of the app’s features can be overwhelming for novice video editors.

Cons

  • You must make an in-app purchase in order to start using the app’s sound effect collection
  • Videos created with the free version of Filmmaker Pro are watermarked

8. Filmora

Available for: Android , iOS

What we like:

  • Supports multi-track audio and video editing
  • Provides voice-recording options
  • Offers a broad spectrum of visual and audio effects Filmora video editor

Taking your TikTok videos to the next level won’t be difficult if you choose to edit them with Filmora. This video editor for iOS and Android devices has all the tools you are going to need while processing audio and video files.

In addition to hundreds of effects, stickers, and filters Filmora is also equipped with a music library that contains popular songs and sound effects. The app’s timeline lets you add new audio tracks which makes it easier to sync audio and video assets you want to use in your projects. What’s more, adjusting the volume of the audio files you place on the Filmora’s timeline is a straightforward process that takes only a few moments of your time.

Cons:

  • You must opt for a subscription model in order to remove a watermark
  • No video recording options

After knowing the best 10 TikTok editing apps on your phone, it is time to explore versatile TikTok video editor on your PC.

Editing Video for TikTok with Filmora Editor

Available for: macOS, Windows

What we like:

  • Supports 4K editing
  • Provides hundreds of visual and audio effects
  • Powerful sound and video editing tools

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Filmora grants you access to the edit videos with rich tools you are going to need to create music or comedy videos you would like to share on TikTok. This video editing software for Mac and PC computers lets you edit footage recorded with action cameras , smartphones, DSLRs and all other types of digital cameras.

Trimming or cutting video clips, creating a soundtrack for a video or choosing a project’s resolution and aspect ratio are just a few among countless things you can do in Filmora. The video editor’s exporting features are equally impressive since you can choose the device on which the video is going to be played or decide if you want to save the video locally or upload it to your Vimeo or YouTube channel.

Cons

  • Exporting videos to TikTok from Filmora is not possible
  • Requires at least basic video editing skills

Conclusion

TikTok already attracts millions of content creators and the app’s popularity can only continue to grow in the foreseeable future. So, if you would like to join one of the fastest-growing social networks in the world, you must make sure that the videos you share stand out from the crowd. Each of the video editing apps we featured in this article can help you improve the quality of the videos you share on TikTok. Which of the best TikTok video editing apps are you going to choose? Leave a comment and share your opinions with us.


FAQ: Discover More about TikTok Video Editing Apps

1. What is the best editing app for Tik Tok?

Besides TikTok’s built-in video editing tool, there are other incredible editing apps for TikTok, such as ViaMaker, Filmora, and so on.

2. How do you make a good Tik Tok video?

If you are new to TikTok, here are several tips to help you make a good TikTok video. Follow the trend and choose popular music are always helpful. Besides, you can join a viral craze or a hashtag challenge.

3. Can you edit a TikTok video after posting?

Unfortunately, you can’t change much about the TikTok videos after you posted them online. However, you can still tweak it a bit and reupload it.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Becoming an instant online celebrity with millions of followers has never been easier. This trend started on YouTube and has spread to other social media like TikTok and Instagram . TikTok has already conquered the Asian market, but in recent years this video-sharing and social networking app is becoming popular across the globe.

Standing out from TikTok isn’t as easy as you thought, because you will face fierce competition, and you must do everything you can to improve the quality of the content you share on TikTok. So, in this article, we will look at the best TikTok video editing apps that will enable you to produce content that attracts millions of viewers.

How to Use the TikTok’s Built-in Video Editing Tools

In addition to viewing the content posted by other TikTok users, the app lets you record and edit videos. The video editing tools you are going to have at your disposal are basic but still powerful enough to enable you to enhance the 15 and 60-second videos you capture with TikTok.

To start making a new video, you have to tap on the + icon that is located at the bottom of the app’s home screen and then tap on the red Video button on the app’s Shooting page. Before you start recording, tap on the Add a Sound option if you would like to choose a song or an audio effect you would like to add to a video you’re creating.

Adding Texts in TikTok Video with TikTok: By Rhia

Moreover, the app lets you control the video’s playback speed , apply filters and effects or activate the Beauty mode before you start shooting. As we already noted, a video you record with TikTok cannot be longer than 60 seconds. Hence, after you capture your comedy sketch or create a music video, you’ll be able to apply stickers , voice or sound effects, filters, and visual effects or add text layers .

Each video you create with TikTok is different, which means that you have to try out different options in order to get the most out of the footage you record with this app. In addition, you can trim videos that are longer than 15 seconds and adjust the volume of a video’s original sound or the volume of its soundtrack.

The set of video and audio editing tools TikTok app provides can limit your options during the video editing process, but you can easily solve this issue by tapping on the Upload button that is located in the bottom right corner of the Shooting page.

This option enables you to use a video editing app that offers more advanced video editing tools to polish your videos before you upload them to TikTok. Once you are done editing, you can proceed to add the description of the video and choose if you want to enable comments, reactions, or give your followers the option to create duets.

Best Video Editing Apps for Creating TikTok Videos

The video editing options TikTok offers are not versatile enough to allow you to perform complex video editing tasks. That is why a growing number of TikTok’s users opt for third-party apps that are equipped with the tools they can use to improve the quality of the content they share on this social network. Here are some of the best video editing apps you can use on iOS or Android devices, as well as Mac and PC computers to create videos you share on TikTok.

1. iMovie

Available for: macOS, iOS

What we like:

  • Free and easy to use
  • Rich music and audio effect library
  • Fully customizable trailer templates and themes

Over the course of the last two decades, iMovie has become one of the most reliable video editing apps for iPhone, iPad and Mac users who don’t have advanced video editing skills. iMovie lets you choose from 14 trailer templates and 8 themes so that you can easily combine multiple video clips and create a soundtrack for them.

Additionally, this video editor for iOS and macOS devices grants you access to all the tools you are going to need to cut your footage, create PIP or green screen effects or record voiceovers for each video you edit with iMovie. All of these features make this video editor a perfect choice if you want to create short TikTok videos.

Cons:

  • Adding your own music to projects you create in iMovie is not possible
  • Lacks advanced video editing options

2. Adobe Rush

Available for: Windows, macOS, Android, iOS

What we like:

  • Sharing videos to TikTok directly from Adobe Rush
  • Cross-platform availability
  • Compatible with Adobe’s professional video editing software products

You don’t have to be a video editing professional to record and edit videos with Adobe Rush since this cross-platform app makes it easy to create short social media videos. Adjusting a video’s aspect ratio, applying color grading effects or using some of the app’s motion graphics templates are just a few among numerous options you’ll have if you decide to install this app.

Additionally, you can adjust the Exposure, Vibrance or Shadows values in all video clips you import into a project you created in Adobe Rush. However, the free version of the app offers only limited capabilities and you must opt for a monthly or annual subscription model if you would like to expand the cloud storage space or export an unlimited number of videos each month.

Cons

  • The app is not available in all parts of the world
  • You can only export 3 videos per month with the free version of the app

3. Timbre

Available for: Android

What we like:

  • Supports all common audio and video file formats
  • Equipped with audio and video converters
  • Adjusting video and audio playback speed is easy Timbre: Cut, Join TikTok Videos

Cutting or converting audio and video files is what Timbre was designed for. TikTok content creators in need of an app that allows them to create GIFs or remove any part of an audio or video clip should consider installing this app for Android phones

Besides changing the format of your audio and video files Timbre also enables you to customize the bitrate of those files and reduce their size. However, there isn’t much more you can do with Timbre other than merge, trim, cut or compress video and audio clips, as applying visual effects, adding text layers or adjusting the brightness and contrast values of your footage is not possible with this app.

Cons

  • No built-in audio library
  • Previewing a video before exporting it is not an option

4. FUNIMATE

Available for: iOS , Android

What we like:

  • Offers a broad spectrum of visual effects
  • Allows users to choose from a variety of transitions
  • Sharing videos to TikTok, Instagram or Facebook directly from the app is easy

Creating smooth short videos for TikTok is much easier if you can apply transitions between two clips or add real-time music video effects to them. FUNIMATE is one of the best video editing apps you can use to create the videos you share on TikTok since it offers more than a hundred visual effects and it lets you create effects on your own.

Moreover, you can participate in FUNIMATE’s daily challenges, get recognized by the app’s music video community and post your videos to TikTok or any other social network you want. Making in-app purchases is necessary if you want to have access to all of the app’s features.

Cons

  • The free version of FUNIMATE watermarks videos
  • No color grading options

5. VIZMATO

Available for: Android , iOS

What we like:

  • Fun voice modulation features
  • Easily customizable video themes
  • Excellent lip-syncing options Vizmato: Video Editor & Filter for TikTok

In case you decide to install this app on your Android or iOS device you’ll get much more than a simple video editor because you will become a part of the VIZMATO’s community of video content creators.

In addition to more than twenty video themes, you’ll also gain access to over a hundred tunes you can use in all projects you create with VIZMATO. The app is also equipped with a PRO HD Video Recorder that enables you to apply live visual effects and play music while the recording session is still in progress which makes VIZMATO a perfect choice for lip-syncing videos .

Cons

  • You must upgrade to the pro version of the app to remove the watermark
  • More expensive than similar video editing apps

6. Splice

Available for: iOS

What we like:

  • Equipped with powerful audio editing tools
  • Syncs videos to music beat automatically
  • Built-in voice recording features

Performing any of the basic video editing actions like cutting or trimming video clips with this app is a straightforward process. Besides enabling you to manipulate your footage in virtually any way you want, Splice can also sync your video clips to the beats of a song automatically.

The app supports multi-track audio editing which enables you to create perfect soundtracks for the videos you share on TikTok or any other social network. Installing Splice on your iOS device will grant you access to a voice recorder and enable you to create voiceovers for all videos you create with this app.

Cons

  • The free version of Splice offers only limited audio and video editing capabilities
  • Sharing videos to TikTok directly from Splice is not possible

7. Filmmaker Pro Video Editor

Available for: iOS

What we like:

  • Support for 4K videos
  • Offers 72 audio tracks
  • A rich selection of text overlays, stickers, and illustrations

In case you are looking for a video editor that lets you create professional-looking videos you can share on TikTok, Filmmaker Pro is probably one of the best options you have at your disposal. The app doesn’t limit the number of projects you can create, which makes it perfect for all TikTok users who want to share new videos on this platform on a daily basis.

Applying transitions, changing a video’s playback speed or fading in and fading out audio is easy even if you never edited a video before. However, some of the app’s features can be overwhelming for novice video editors.

Cons

  • You must make an in-app purchase in order to start using the app’s sound effect collection
  • Videos created with the free version of Filmmaker Pro are watermarked

8. Filmora

Available for: Android , iOS

What we like:

  • Supports multi-track audio and video editing
  • Provides voice-recording options
  • Offers a broad spectrum of visual and audio effects Filmora video editor

Taking your TikTok videos to the next level won’t be difficult if you choose to edit them with Filmora. This video editor for iOS and Android devices has all the tools you are going to need while processing audio and video files.

In addition to hundreds of effects, stickers, and filters Filmora is also equipped with a music library that contains popular songs and sound effects. The app’s timeline lets you add new audio tracks which makes it easier to sync audio and video assets you want to use in your projects. What’s more, adjusting the volume of the audio files you place on the Filmora’s timeline is a straightforward process that takes only a few moments of your time.

Cons:

  • You must opt for a subscription model in order to remove a watermark
  • No video recording options

After knowing the best 10 TikTok editing apps on your phone, it is time to explore versatile TikTok video editor on your PC.

Editing Video for TikTok with Filmora Editor

Available for: macOS, Windows

What we like:

  • Supports 4K editing
  • Provides hundreds of visual and audio effects
  • Powerful sound and video editing tools

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Filmora grants you access to the edit videos with rich tools you are going to need to create music or comedy videos you would like to share on TikTok. This video editing software for Mac and PC computers lets you edit footage recorded with action cameras , smartphones, DSLRs and all other types of digital cameras.

Trimming or cutting video clips, creating a soundtrack for a video or choosing a project’s resolution and aspect ratio are just a few among countless things you can do in Filmora. The video editor’s exporting features are equally impressive since you can choose the device on which the video is going to be played or decide if you want to save the video locally or upload it to your Vimeo or YouTube channel.

Cons

  • Exporting videos to TikTok from Filmora is not possible
  • Requires at least basic video editing skills

Conclusion

TikTok already attracts millions of content creators and the app’s popularity can only continue to grow in the foreseeable future. So, if you would like to join one of the fastest-growing social networks in the world, you must make sure that the videos you share stand out from the crowd. Each of the video editing apps we featured in this article can help you improve the quality of the videos you share on TikTok. Which of the best TikTok video editing apps are you going to choose? Leave a comment and share your opinions with us.


FAQ: Discover More about TikTok Video Editing Apps

1. What is the best editing app for Tik Tok?

Besides TikTok’s built-in video editing tool, there are other incredible editing apps for TikTok, such as ViaMaker, Filmora, and so on.

2. How do you make a good Tik Tok video?

If you are new to TikTok, here are several tips to help you make a good TikTok video. Follow the trend and choose popular music are always helpful. Besides, you can join a viral craze or a hashtag challenge.

3. Can you edit a TikTok video after posting?

Unfortunately, you can’t change much about the TikTok videos after you posted them online. However, you can still tweak it a bit and reupload it.

author avatar

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Becoming an instant online celebrity with millions of followers has never been easier. This trend started on YouTube and has spread to other social media like TikTok and Instagram . TikTok has already conquered the Asian market, but in recent years this video-sharing and social networking app is becoming popular across the globe.

Standing out from TikTok isn’t as easy as you thought, because you will face fierce competition, and you must do everything you can to improve the quality of the content you share on TikTok. So, in this article, we will look at the best TikTok video editing apps that will enable you to produce content that attracts millions of viewers.

How to Use the TikTok’s Built-in Video Editing Tools

In addition to viewing the content posted by other TikTok users, the app lets you record and edit videos. The video editing tools you are going to have at your disposal are basic but still powerful enough to enable you to enhance the 15 and 60-second videos you capture with TikTok.

To start making a new video, you have to tap on the + icon that is located at the bottom of the app’s home screen and then tap on the red Video button on the app’s Shooting page. Before you start recording, tap on the Add a Sound option if you would like to choose a song or an audio effect you would like to add to a video you’re creating.

Adding Texts in TikTok Video with TikTok: By Rhia

Moreover, the app lets you control the video’s playback speed , apply filters and effects or activate the Beauty mode before you start shooting. As we already noted, a video you record with TikTok cannot be longer than 60 seconds. Hence, after you capture your comedy sketch or create a music video, you’ll be able to apply stickers , voice or sound effects, filters, and visual effects or add text layers .

Each video you create with TikTok is different, which means that you have to try out different options in order to get the most out of the footage you record with this app. In addition, you can trim videos that are longer than 15 seconds and adjust the volume of a video’s original sound or the volume of its soundtrack.

The set of video and audio editing tools TikTok app provides can limit your options during the video editing process, but you can easily solve this issue by tapping on the Upload button that is located in the bottom right corner of the Shooting page.

This option enables you to use a video editing app that offers more advanced video editing tools to polish your videos before you upload them to TikTok. Once you are done editing, you can proceed to add the description of the video and choose if you want to enable comments, reactions, or give your followers the option to create duets.

Best Video Editing Apps for Creating TikTok Videos

The video editing options TikTok offers are not versatile enough to allow you to perform complex video editing tasks. That is why a growing number of TikTok’s users opt for third-party apps that are equipped with the tools they can use to improve the quality of the content they share on this social network. Here are some of the best video editing apps you can use on iOS or Android devices, as well as Mac and PC computers to create videos you share on TikTok.

1. iMovie

Available for: macOS, iOS

What we like:

  • Free and easy to use
  • Rich music and audio effect library
  • Fully customizable trailer templates and themes

Over the course of the last two decades, iMovie has become one of the most reliable video editing apps for iPhone, iPad and Mac users who don’t have advanced video editing skills. iMovie lets you choose from 14 trailer templates and 8 themes so that you can easily combine multiple video clips and create a soundtrack for them.

Additionally, this video editor for iOS and macOS devices grants you access to all the tools you are going to need to cut your footage, create PIP or green screen effects or record voiceovers for each video you edit with iMovie. All of these features make this video editor a perfect choice if you want to create short TikTok videos.

Cons:

  • Adding your own music to projects you create in iMovie is not possible
  • Lacks advanced video editing options

2. Adobe Rush

Available for: Windows, macOS, Android, iOS

What we like:

  • Sharing videos to TikTok directly from Adobe Rush
  • Cross-platform availability
  • Compatible with Adobe’s professional video editing software products

You don’t have to be a video editing professional to record and edit videos with Adobe Rush since this cross-platform app makes it easy to create short social media videos. Adjusting a video’s aspect ratio, applying color grading effects or using some of the app’s motion graphics templates are just a few among numerous options you’ll have if you decide to install this app.

Additionally, you can adjust the Exposure, Vibrance or Shadows values in all video clips you import into a project you created in Adobe Rush. However, the free version of the app offers only limited capabilities and you must opt for a monthly or annual subscription model if you would like to expand the cloud storage space or export an unlimited number of videos each month.

Cons

  • The app is not available in all parts of the world
  • You can only export 3 videos per month with the free version of the app

3. Timbre

Available for: Android

What we like:

  • Supports all common audio and video file formats
  • Equipped with audio and video converters
  • Adjusting video and audio playback speed is easy Timbre: Cut, Join TikTok Videos

Cutting or converting audio and video files is what Timbre was designed for. TikTok content creators in need of an app that allows them to create GIFs or remove any part of an audio or video clip should consider installing this app for Android phones

Besides changing the format of your audio and video files Timbre also enables you to customize the bitrate of those files and reduce their size. However, there isn’t much more you can do with Timbre other than merge, trim, cut or compress video and audio clips, as applying visual effects, adding text layers or adjusting the brightness and contrast values of your footage is not possible with this app.

Cons

  • No built-in audio library
  • Previewing a video before exporting it is not an option

4. FUNIMATE

Available for: iOS , Android

What we like:

  • Offers a broad spectrum of visual effects
  • Allows users to choose from a variety of transitions
  • Sharing videos to TikTok, Instagram or Facebook directly from the app is easy

Creating smooth short videos for TikTok is much easier if you can apply transitions between two clips or add real-time music video effects to them. FUNIMATE is one of the best video editing apps you can use to create the videos you share on TikTok since it offers more than a hundred visual effects and it lets you create effects on your own.

Moreover, you can participate in FUNIMATE’s daily challenges, get recognized by the app’s music video community and post your videos to TikTok or any other social network you want. Making in-app purchases is necessary if you want to have access to all of the app’s features.

Cons

  • The free version of FUNIMATE watermarks videos
  • No color grading options

5. VIZMATO

Available for: Android , iOS

What we like:

  • Fun voice modulation features
  • Easily customizable video themes
  • Excellent lip-syncing options Vizmato: Video Editor & Filter for TikTok

In case you decide to install this app on your Android or iOS device you’ll get much more than a simple video editor because you will become a part of the VIZMATO’s community of video content creators.

In addition to more than twenty video themes, you’ll also gain access to over a hundred tunes you can use in all projects you create with VIZMATO. The app is also equipped with a PRO HD Video Recorder that enables you to apply live visual effects and play music while the recording session is still in progress which makes VIZMATO a perfect choice for lip-syncing videos .

Cons

  • You must upgrade to the pro version of the app to remove the watermark
  • More expensive than similar video editing apps

6. Splice

Available for: iOS

What we like:

  • Equipped with powerful audio editing tools
  • Syncs videos to music beat automatically
  • Built-in voice recording features

Performing any of the basic video editing actions like cutting or trimming video clips with this app is a straightforward process. Besides enabling you to manipulate your footage in virtually any way you want, Splice can also sync your video clips to the beats of a song automatically.

The app supports multi-track audio editing which enables you to create perfect soundtracks for the videos you share on TikTok or any other social network. Installing Splice on your iOS device will grant you access to a voice recorder and enable you to create voiceovers for all videos you create with this app.

Cons

  • The free version of Splice offers only limited audio and video editing capabilities
  • Sharing videos to TikTok directly from Splice is not possible

7. Filmmaker Pro Video Editor

Available for: iOS

What we like:

  • Support for 4K videos
  • Offers 72 audio tracks
  • A rich selection of text overlays, stickers, and illustrations

In case you are looking for a video editor that lets you create professional-looking videos you can share on TikTok, Filmmaker Pro is probably one of the best options you have at your disposal. The app doesn’t limit the number of projects you can create, which makes it perfect for all TikTok users who want to share new videos on this platform on a daily basis.

Applying transitions, changing a video’s playback speed or fading in and fading out audio is easy even if you never edited a video before. However, some of the app’s features can be overwhelming for novice video editors.

Cons

  • You must make an in-app purchase in order to start using the app’s sound effect collection
  • Videos created with the free version of Filmmaker Pro are watermarked

8. Filmora

Available for: Android , iOS

What we like:

  • Supports multi-track audio and video editing
  • Provides voice-recording options
  • Offers a broad spectrum of visual and audio effects Filmora video editor

Taking your TikTok videos to the next level won’t be difficult if you choose to edit them with Filmora. This video editor for iOS and Android devices has all the tools you are going to need while processing audio and video files.

In addition to hundreds of effects, stickers, and filters Filmora is also equipped with a music library that contains popular songs and sound effects. The app’s timeline lets you add new audio tracks which makes it easier to sync audio and video assets you want to use in your projects. What’s more, adjusting the volume of the audio files you place on the Filmora’s timeline is a straightforward process that takes only a few moments of your time.

Cons:

  • You must opt for a subscription model in order to remove a watermark
  • No video recording options

After knowing the best 10 TikTok editing apps on your phone, it is time to explore versatile TikTok video editor on your PC.

Editing Video for TikTok with Filmora Editor

Available for: macOS, Windows

What we like:

  • Supports 4K editing
  • Provides hundreds of visual and audio effects
  • Powerful sound and video editing tools

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

Filmora grants you access to the edit videos with rich tools you are going to need to create music or comedy videos you would like to share on TikTok. This video editing software for Mac and PC computers lets you edit footage recorded with action cameras , smartphones, DSLRs and all other types of digital cameras.

Trimming or cutting video clips, creating a soundtrack for a video or choosing a project’s resolution and aspect ratio are just a few among countless things you can do in Filmora. The video editor’s exporting features are equally impressive since you can choose the device on which the video is going to be played or decide if you want to save the video locally or upload it to your Vimeo or YouTube channel.

Cons

  • Exporting videos to TikTok from Filmora is not possible
  • Requires at least basic video editing skills

Conclusion

TikTok already attracts millions of content creators and the app’s popularity can only continue to grow in the foreseeable future. So, if you would like to join one of the fastest-growing social networks in the world, you must make sure that the videos you share stand out from the crowd. Each of the video editing apps we featured in this article can help you improve the quality of the videos you share on TikTok. Which of the best TikTok video editing apps are you going to choose? Leave a comment and share your opinions with us.


FAQ: Discover More about TikTok Video Editing Apps

1. What is the best editing app for Tik Tok?

Besides TikTok’s built-in video editing tool, there are other incredible editing apps for TikTok, such as ViaMaker, Filmora, and so on.

2. How do you make a good Tik Tok video?

If you are new to TikTok, here are several tips to help you make a good TikTok video. Follow the trend and choose popular music are always helpful. Besides, you can join a viral craze or a hashtag challenge.

3. Can you edit a TikTok video after posting?

Unfortunately, you can’t change much about the TikTok videos after you posted them online. However, you can still tweak it a bit and reupload it.

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Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

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  • Title: Building Brand Presence on TikTok Through Smart & Effective Ad Campaigns for 2024
  • Author: Stephen
  • Created at : 2024-06-26 14:57:55
  • Updated at : 2024-06-27 14:57:55
  • Link: https://tiktok-video-recordings.techidaily.com/building-brand-presence-on-tiktok-through-smart-and-effective-ad-campaigns-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Building Brand Presence on TikTok Through Smart & Effective Ad Campaigns for 2024