Fundamentals of Designing High-Converting Snap Ads

Snapchat Ad Creation 101: Tips for Crafting Stunning and Effective Ads

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

May 07, 2024• Proven solutions

• Part 1: Introduction
• Part 2: What are the purposes of Snapchat advertising?
• Part 3: 6 Various Types of Snapchat Ads
• Part 4: Advertising on Snapchat: Easier Than You Think
• Part 5: Edit Snapchat Video Ads with Easy-to-use Video Editor

1 - Introduction

It’s all about the lucrative statistics that lead us to promote via Snapchat ad. Currently, Snapchat has more than 200 million daily users those further post billions of videos daily. What you can get from here is the massive audience at a single platform. And that’s what the practical and stunning advertisement strategy is! You must how to use the Snapchat ads manager to create powerful and result-driven Snapchat ads in minutes. All in all, Snapchat advertising is a great way to showcase your brand and products to a large number of loyal customers and drive fancy sales.

Because Snapchat is a bit unique from other social media platforms, the process to step into the right advertising strategy will also be different. So, let’s start the tutorial to create stunning Snapchat ads in the blink of an eye!

2 – What are the purposes of Snapchat advertising?

There could be a lot of reasons behind resorting to the Snapchat advertising. And those reasons are a valid count beside the massive audience.

Take advantage of hyper-engagement

Do you know that Snapchatters are known to be hyper-engaged with it? It is one of the lucrative factors you must take advantage of. On average, almost 900 Snapchatters will watch your story of you have 1000 followers. It is called hyper-engagement!

Funny & Interesting way to show the company’s culture

We believe that there could be nothing funny yet informative as Snapchat ads. Snapchat let various brands to connect to the audience by being casual, silly, or funny. This kind of conversation with the audience looks more authentic and appealing.

Easy to track customer’s behavior

You can track customer’s behavior quickly, followed by the help of Snap Pixel. The Snap Pixel is a sort of snippet code in Snapchat ad to track users’ interaction on the website after clicking the specific ad.

A new manner of breaking news and trends

Quite a lot of well-known brands are determined to make a video on Snapchat first to build their brand awareness. It is effective among teenagers and young adults. So, next time you desire to share an exciting story or statistics on Twitter, try creating the Snapchat video first and be more rocking.

Direct audience interactions

As we already know, Snapchat video chatting is an informal and fastest way to engage with the audience. Sending personalized and quick video messages to the customer can also quickly solve their service problem, announce the competition’s winner, and answer the question in seconds.

Snap means the expansion of stories to distinct platforms.

There are various platforms to which you can add Snap stories. Even though it doesn’t include Story ads, the integration is pretty helpful to reach a large number of the potential audience outside Snapchat.

Advertisement of multiple products with collection ads

Even if you want to advertise the multiple products at once, consider the Collection ad feature of Snapchat, and you will be good to go. The Collection ads will allow featuring various products in a shoppable and visually appealing format.

3 – 6 Various Types of Snapchat Ads

Snapchat advertising comes in different formats to consider. Now, we will discuss six various types of Snapchat ads that every Snapchat ad creator or seeker must know.

All the six kinds of Snapchat ads discussed comes from two main categories, i.e., Filter Ads and Attachment Ads.

Filter ads are generally the sponsored filters that differ in regular filters to decorate the videos or photos. On the other hand, attachment ads are useful for the direct response of the audience. They use moving creatures such as GIFs and videos along with the CTA at the end.

Let us now discuss those six types of Snapchat ads as follows:

Article

Source: advertisemint.com

Use the Article ad format to promote article-like advertisements on Snapchat. It is generally opened vertically and fills up the full screen of the phone.

Web View

Source: advertisemint.com

The Web-View format allows the user to attach their website at the end so that users can swipe up to it in CTA.

Long-Form Video

Source: advertisemint.com

Long-Form video ads are also popular to promote TV show trailers, movies, how-to videos, and behind the scene footages. The ad will show within a 10-second preview, including the Watch button, in the form of CTA.

App Install

Source: advertisemint.com

There are App Install ads with the CTA button in the forms of ‘Install Now.’

Sponsored Geofilters

Geofilters are said to be ideal for the campaigns covered at significant events or specific locations. So, there are four types of Snapchat ads Geofilters, including the National Geofilters, Chain Geofilters, Event Geofilters, and Shared Spaces Geofilters.

Sponsored Lenses

Source: advertisemint.com

As the name suggests, the sponsored lenses are generally for the face. It usually alters the people’s faces with various kinds of sponsored lenses to put on.

4 – Advertising on Snapchat: Easier Than You Think

Snapchat advertising is pretty simple than you may think. It consists of various marketing knowledge aspects and a step-by-step tutorial, as mentioned below.

Preparation before advertising

It is highly crucial to define your advertising goals before putting the advertisements on. You can consider multiple things in this step, such as determining the campaign goals, choosing the Snapchat ad format, targeting the audience, and measuring success. First of all, promote brand awareness and video views on Snapchat by adding the required business value. Clearly show what your customers intend to see in terms of service.

As discussed above, you can then choose from various Snapchat ads formats to validate your idea. Similarly, these practices, including the selection of filters and AR lenses, help promote your brand engagement.

Then, targeting the potential audience is pretty easy to do with Snapchat. Just like Facebook, you have tons of categories to choose your target audience. Here, you can be super-specific!

Step-by-step tutorial to create Snapchat ads

Step 1:Go to Snap Ads Manager The very first step is to head towards the Snap Ads Manager on Snapchat

Step 2:Create Ad Start making ad after choosing from Instant Ad and Advanced Ad

Step 3:Select the goal of creating an ad

Step 4: Copy and paste the URL of the location you want to drive the traffic

Step 5: Select your headline and CTA

Step 6:Choose demographics based on gender, age, location, etc

So, this is how you can create Snapchat ads by following almost six steps given above.

Analyze the performance and optimize the ads

After implementing the Snapchat advertising, it is also essential to analyze those ads’ performance and optimization. There is a Snap Pixel as well as other inbuilt statistics by which you can measure the overall success.

5 – Edit Snapchat Video Ads with Easy-to-use Video Editor

We want to refer Wondershare Filmora Video Editor if you are looking for the best Snapchat Video Editor. It comes with one of the advanced editing features in affordable pricing and an easy-to-use interface.

Key Features & Benefits of Wondershare Filmora Video Editor for Snapchat ad

• You have access to the tons of Hollywood effects on Wondershare Filmora.
• You can create a Snapchat ad in different kinds of aspect ratios such as 16:9, 9:16, 1:1, 4:3, and 21:9.
• There are large filters, overlays, elements, and transitions to polish the entire Snapchat video in creative ads.
• You can have access to inbuilt music and sound effects along with the text and title templates. Moreover, adding these elements in your video editing is free.

Before the actual subscription, you can even try out the free download version of Wondershare Filmora Video Editor.

Conclusion

So, this is the entire process of creating great Snapchat ads. As mentioned earlier, you need to put some efforts into the right marketing strategy of Snapchat advertising, and then you are good to go! Lastly, we’d like to say that using a powerful video editor to edit the Snapchat video ads is a high-plus and must not be ignored.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Customize, Confidently Express: Optimizing Your Voice on Snapchat

How to Change Voice on Snapchat with 2 Easy Methods

Ollie Mattison

Mar 27, 2024• Proven solutions

The recent feature of Snapchat allows you to change your voice without using some third party voice changers. Isn’t it an amazing news? Yes, now you can manipulate your voice in a weird manner and gain confidence to say anything you want to, which you otherwise, lacked in your original voice.

Your confidence level can sky rocket with the new Snapchat voice changer feature and it is definitely fun and cool. Now, create a cat face on Snapchat and add a voiceover to make it more weird and funny.

The alien, robot, bear, and cat voice filters have been released and more are sure, on its way. But, how to use the voice filters? In this article learn how to change voice on Snapchat in 2 easy ways.

Part 1: How To Change Voice On Snapchat With Lenses

Earlier, there were a few lenses that had built in Snapchat voice changer feature. But with the new voice filters on Snapchat, you can add voice to an already recorded video snap. Do you know how to change voice on Snapchat with the lenses? Let’s learn the following steps.

1. The first thing that you need to do in order to use the Snapchat voice changer is Launch the Snapchat app. Next, you may hold your finger on the screen, on your face to select the lens and keep holding it until a white colored grid appears and you select the filter from the list available on the right side of the capture button. Or you may also just record the video snap first by holding the capture button without or with any filter selection.

2. Once the recording is over, let the capture button go off to stop the recording. Beside the add to story icon and usual download options, at the left bottom, you can find a speaker icon. For the first time users, check for the message displaying ‘Tap to try Voice Filters!’

3. When you click on the speaker icon, a list of voice filters appear above the screen. You may tap on any of the icon choices to start using the new voice filters.
4. Once you have selected the Snapchat voice changer, you may keep on sharing snaps as you usually send by clicking on the blue button for sending.

Part 2: How To Change Voice On Snapchat With Speed Modifiers

Do you know how to change voice on Snapchat with the speed modifiers? By altering the speed of your Snapchat video, you may change your voice sound. So, first, you have to open the Snapchat app.

1. You have to use the front facing camera so tap twice on the Snapchat camera. Then, you can see a round shaped button for recording the video. Press the button to start recording. Once you start recording the video a red line starts filling the circle around the icon. Once the recording is over, just release your finger to stop.

2. You can find a range of filter appear when you swipe the video to the right or to the left. These filters are used to change the video speed. To play the audio or video in reverse motion tap the rewind filter, for playing it in slow motion tap the snail filter, and tap the rabbit filter for playing fast paced video and audio.

3. Once the recording is finished, it starts automatic playback, which lets you listen to the filter modified voice of yours.
4. For editing your snap, from the top screen, you may select the icons to add stickers, texts, and drawings to your snap by swiping left or right. You may save the snap by pressing the download icon. You may set the timer at the bottom of the screen for how long your friends can see your snap. The share button may also be tapped in order to share Snap to the Snapchat story.

5. Lastly, on the right of your screen, you can see a blue button. You may choose the friends and press the button to receive Snapchat from them.

Conclusion

Although the voice filters were already available on Snapchat through some of the face filters, the new Snapchat voice changer feature is an added bonus. This feature lets you use both face filters as well as the voice filters combinedly. You may obviously, also use the voice filter alone. Select the features and make a great entry into the Snapchat land with a bang.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The recent feature of Snapchat allows you to change your voice without using some third party voice changers. Isn’t it an amazing news? Yes, now you can manipulate your voice in a weird manner and gain confidence to say anything you want to, which you otherwise, lacked in your original voice.

Your confidence level can sky rocket with the new Snapchat voice changer feature and it is definitely fun and cool. Now, create a cat face on Snapchat and add a voiceover to make it more weird and funny.

The alien, robot, bear, and cat voice filters have been released and more are sure, on its way. But, how to use the voice filters? In this article learn how to change voice on Snapchat in 2 easy ways.

Part 1: How To Change Voice On Snapchat With Lenses

Earlier, there were a few lenses that had built in Snapchat voice changer feature. But with the new voice filters on Snapchat, you can add voice to an already recorded video snap. Do you know how to change voice on Snapchat with the lenses? Let’s learn the following steps.

1. The first thing that you need to do in order to use the Snapchat voice changer is Launch the Snapchat app. Next, you may hold your finger on the screen, on your face to select the lens and keep holding it until a white colored grid appears and you select the filter from the list available on the right side of the capture button. Or you may also just record the video snap first by holding the capture button without or with any filter selection.

2. Once the recording is over, let the capture button go off to stop the recording. Beside the add to story icon and usual download options, at the left bottom, you can find a speaker icon. For the first time users, check for the message displaying ‘Tap to try Voice Filters!’

3. When you click on the speaker icon, a list of voice filters appear above the screen. You may tap on any of the icon choices to start using the new voice filters.
4. Once you have selected the Snapchat voice changer, you may keep on sharing snaps as you usually send by clicking on the blue button for sending.

Part 2: How To Change Voice On Snapchat With Speed Modifiers

Do you know how to change voice on Snapchat with the speed modifiers? By altering the speed of your Snapchat video, you may change your voice sound. So, first, you have to open the Snapchat app.

1. You have to use the front facing camera so tap twice on the Snapchat camera. Then, you can see a round shaped button for recording the video. Press the button to start recording. Once you start recording the video a red line starts filling the circle around the icon. Once the recording is over, just release your finger to stop.

2. You can find a range of filter appear when you swipe the video to the right or to the left. These filters are used to change the video speed. To play the audio or video in reverse motion tap the rewind filter, for playing it in slow motion tap the snail filter, and tap the rabbit filter for playing fast paced video and audio.

3. Once the recording is finished, it starts automatic playback, which lets you listen to the filter modified voice of yours.
4. For editing your snap, from the top screen, you may select the icons to add stickers, texts, and drawings to your snap by swiping left or right. You may save the snap by pressing the download icon. You may set the timer at the bottom of the screen for how long your friends can see your snap. The share button may also be tapped in order to share Snap to the Snapchat story.

5. Lastly, on the right of your screen, you can see a blue button. You may choose the friends and press the button to receive Snapchat from them.

Conclusion

Although the voice filters were already available on Snapchat through some of the face filters, the new Snapchat voice changer feature is an added bonus. This feature lets you use both face filters as well as the voice filters combinedly. You may obviously, also use the voice filter alone. Select the features and make a great entry into the Snapchat land with a bang.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The recent feature of Snapchat allows you to change your voice without using some third party voice changers. Isn’t it an amazing news? Yes, now you can manipulate your voice in a weird manner and gain confidence to say anything you want to, which you otherwise, lacked in your original voice.

Your confidence level can sky rocket with the new Snapchat voice changer feature and it is definitely fun and cool. Now, create a cat face on Snapchat and add a voiceover to make it more weird and funny.

The alien, robot, bear, and cat voice filters have been released and more are sure, on its way. But, how to use the voice filters? In this article learn how to change voice on Snapchat in 2 easy ways.

Part 1: How To Change Voice On Snapchat With Lenses

Earlier, there were a few lenses that had built in Snapchat voice changer feature. But with the new voice filters on Snapchat, you can add voice to an already recorded video snap. Do you know how to change voice on Snapchat with the lenses? Let’s learn the following steps.

1. The first thing that you need to do in order to use the Snapchat voice changer is Launch the Snapchat app. Next, you may hold your finger on the screen, on your face to select the lens and keep holding it until a white colored grid appears and you select the filter from the list available on the right side of the capture button. Or you may also just record the video snap first by holding the capture button without or with any filter selection.

2. Once the recording is over, let the capture button go off to stop the recording. Beside the add to story icon and usual download options, at the left bottom, you can find a speaker icon. For the first time users, check for the message displaying ‘Tap to try Voice Filters!’

3. When you click on the speaker icon, a list of voice filters appear above the screen. You may tap on any of the icon choices to start using the new voice filters.
4. Once you have selected the Snapchat voice changer, you may keep on sharing snaps as you usually send by clicking on the blue button for sending.

Part 2: How To Change Voice On Snapchat With Speed Modifiers

Do you know how to change voice on Snapchat with the speed modifiers? By altering the speed of your Snapchat video, you may change your voice sound. So, first, you have to open the Snapchat app.

1. You have to use the front facing camera so tap twice on the Snapchat camera. Then, you can see a round shaped button for recording the video. Press the button to start recording. Once you start recording the video a red line starts filling the circle around the icon. Once the recording is over, just release your finger to stop.

2. You can find a range of filter appear when you swipe the video to the right or to the left. These filters are used to change the video speed. To play the audio or video in reverse motion tap the rewind filter, for playing it in slow motion tap the snail filter, and tap the rabbit filter for playing fast paced video and audio.

3. Once the recording is finished, it starts automatic playback, which lets you listen to the filter modified voice of yours.
4. For editing your snap, from the top screen, you may select the icons to add stickers, texts, and drawings to your snap by swiping left or right. You may save the snap by pressing the download icon. You may set the timer at the bottom of the screen for how long your friends can see your snap. The share button may also be tapped in order to share Snap to the Snapchat story.

5. Lastly, on the right of your screen, you can see a blue button. You may choose the friends and press the button to receive Snapchat from them.

Conclusion

Although the voice filters were already available on Snapchat through some of the face filters, the new Snapchat voice changer feature is an added bonus. This feature lets you use both face filters as well as the voice filters combinedly. You may obviously, also use the voice filter alone. Select the features and make a great entry into the Snapchat land with a bang.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

The recent feature of Snapchat allows you to change your voice without using some third party voice changers. Isn’t it an amazing news? Yes, now you can manipulate your voice in a weird manner and gain confidence to say anything you want to, which you otherwise, lacked in your original voice.

Your confidence level can sky rocket with the new Snapchat voice changer feature and it is definitely fun and cool. Now, create a cat face on Snapchat and add a voiceover to make it more weird and funny.

The alien, robot, bear, and cat voice filters have been released and more are sure, on its way. But, how to use the voice filters? In this article learn how to change voice on Snapchat in 2 easy ways.

Part 1: How To Change Voice On Snapchat With Lenses

Earlier, there were a few lenses that had built in Snapchat voice changer feature. But with the new voice filters on Snapchat, you can add voice to an already recorded video snap. Do you know how to change voice on Snapchat with the lenses? Let’s learn the following steps.

1. The first thing that you need to do in order to use the Snapchat voice changer is Launch the Snapchat app. Next, you may hold your finger on the screen, on your face to select the lens and keep holding it until a white colored grid appears and you select the filter from the list available on the right side of the capture button. Or you may also just record the video snap first by holding the capture button without or with any filter selection.

2. Once the recording is over, let the capture button go off to stop the recording. Beside the add to story icon and usual download options, at the left bottom, you can find a speaker icon. For the first time users, check for the message displaying ‘Tap to try Voice Filters!’

3. When you click on the speaker icon, a list of voice filters appear above the screen. You may tap on any of the icon choices to start using the new voice filters.
4. Once you have selected the Snapchat voice changer, you may keep on sharing snaps as you usually send by clicking on the blue button for sending.

Part 2: How To Change Voice On Snapchat With Speed Modifiers

Do you know how to change voice on Snapchat with the speed modifiers? By altering the speed of your Snapchat video, you may change your voice sound. So, first, you have to open the Snapchat app.

1. You have to use the front facing camera so tap twice on the Snapchat camera. Then, you can see a round shaped button for recording the video. Press the button to start recording. Once you start recording the video a red line starts filling the circle around the icon. Once the recording is over, just release your finger to stop.

2. You can find a range of filter appear when you swipe the video to the right or to the left. These filters are used to change the video speed. To play the audio or video in reverse motion tap the rewind filter, for playing it in slow motion tap the snail filter, and tap the rabbit filter for playing fast paced video and audio.

3. Once the recording is finished, it starts automatic playback, which lets you listen to the filter modified voice of yours.
4. For editing your snap, from the top screen, you may select the icons to add stickers, texts, and drawings to your snap by swiping left or right. You may save the snap by pressing the download icon. You may set the timer at the bottom of the screen for how long your friends can see your snap. The share button may also be tapped in order to share Snap to the Snapchat story.

5. Lastly, on the right of your screen, you can see a blue button. You may choose the friends and press the button to receive Snapchat from them.

Conclusion

Although the voice filters were already available on Snapchat through some of the face filters, the new Snapchat voice changer feature is an added bonus. This feature lets you use both face filters as well as the voice filters combinedly. You may obviously, also use the voice filter alone. Select the features and make a great entry into the Snapchat land with a bang.

Images come from the Internet

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

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