Ignite Your Passion Through Top TikTok Personalities

Top 15 TikTok Influencers That Will Motivate You Today

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

TikTok is one of the most popular visual media platforms with millions of users around the globe. This platform allows its users to post creative short videos, gain likes, comments, and shares and become popular to a celebrity level.

There are some users who have outperformed the majority of the users on this platform and have a huge fan following for their content. We call them the Tiktok influencers. These influencers are a huge inspiration to their audience, encouraging and motivating them to display their skills and motivating them to perform better in different areas of life.

These TikTok influencers also have an impact on their audience, on their fashion, the products they use, etc as they also utilize this platform to market whatever they choose.

• Part 1: Top 15 TikTok Influencers List [2020 Updated]
• Part 2: Bonus Tip-Make TikTok Video Longer than 15 seconds

Top 15 TikTok Influencers List [2020 Updated]

TikTok influencers have been taking up a small space in all our lives since its worldwide release in 2018. There a lot of influencers in this platform who displays their skills and motivates their audience on different subjects of life. Entertainment, dance, singing, skincare, fashion.. no matter what subject you look up, you will find a number of TikTok influencers there.

• 1.Charli D’Amelio - @charlidamelio
• 2.Addison Rae - @addisonre
• 3.Zach King - @zachking
• 4.Loren Gray - @lorengray
• 5.TikTok - @tiktok
• 6.Spencer Polanco Knight - @spencerx
• 7.Riyaz Aly - @riyaz.14
• 8.Michael Le - @justmaiko
• 9.Dixie D’Amelio - @dixiedamelio
• 10.Will Smith - @willsmith
• 11.Jason Derulo - @jasonderulo
• 12.Baby Ariel - @babyariel
• 13.Brent Rivera - @brentrivera
• 14.Faisal Sheikh - @mr_faisu_07
• 15.Gilmher Croes - @gilmhercroes

Here in this topic, we will be talking about the top 15 TikTok influencers who have managed to gather a large audience for their content worldwide. Let’s jump in

Here is for your reference (listed by the number of followers):

1. Charli D ’Amelio - @charlidamelio

Charli D ’ Amelio is an American born in 2004 and has been a wonderful dancer for more than 10 years. She started posting videos of her dancing in 2019 and since then has seen a large increase in the number of followers.

Her first breakthrough was the coverage of Jalaiah Harmon’s “Renegade” dance. Her casual, unlabored dance performances along with sweet facial expressions have been people’s favorite since then.

2.Addison Rae - @addisonre

Addison Rae was a social media influencer and a model before she became popular on TikTok for her dancing moves and lip-syncs. She was born in 2000, made her first TikTok in 2019, and become the second most followed personality in TikTok in 2020.

She has been a part of The Hype House since 2019 and her popularity has enabled her to work with companies like Reebok, Hollister, L’Oréal, and American Eagle.

3.Zach King - @zachking

Zach King is one of the most liked content creators on TikTok who is popular for showcasing comedy skits and digital magic tricks. His 6-second magic videos called Magic Vines are liked by people all over the world.

Before TikTok, this Los Angeles-based illusionist has been posting videos on YouTube and Vine, and his entry to TikTok was in 2016.

4.Loren Gray - @lorengray

Loren Gray is a multi-talented celebrity who has displayed her skills in dancing, singing and acting on social platforms like TikTok and YouTube. This Pennsylvania based 19-year-old is the 4th highest-paid influencer on TikTok.

Gray’s popularity helped her in releasing her single, “My Story” after signing to Virgin Records. The 2016 Teen Choice Awards nominated her for the Choice Muser and was featured in one of Taylor Swift’s music video.

5.TikTok - @tiktok

47.1 Million Followers

This is TikTok’s official page and posts on a variety of content on this platform. This page updates the users of the new features and updates available from time to time.

This page also gives the users different ideas and creative ways in which any content can be edited and posted on TikTok.

6.Spencer Polanco Knight - @spencerx

Spencer Polanco Knight was born in Manhattan in 1992. He gained popularity on YouTube and TikTok by displaying his unique beatboxing skills.

His smooth and fast beatboxing and music tracks attract a lot of followers on social media platforms. Since then this star has worked with famous personalities like Marshmello, Hip Hop artist Russ, Alicia Keys, Sean Kingston, and the Lopez Brothers.

7.Riyaz Aly - @riyaz.14

Riyaz Aly is a2003 born, Indian star who has gained a huge fan following on TikTok due to his looks, dancing moves, lip-syncs, and humor. He started by posting videos on Instagram and later jumped to TikTok where his skills were appreciated more.

Today Riyaz is a well-known model, actor, and fashion blogger who has a huge fan base, especially among teens.

8.Michael Le - @justmaiko

Michael Le is a Florida based influencer who posts dance content on TikTok and other social media platforms. He was passionate about dance and choreography from childhood and these social platforms enabled him to display his skills to the world.

Le is known to have choreographed a routine for “Came To Do”, a Chris Brown song. He is also a photographer and writes blogs about his life experiences as a dancer.

9. Dixie D ’Amelio - @dixiedamelio

Dixie D ’ Amelio is the 9th most followed person on TikTok and is the elder sister of Charli D’Amelio. She is an American singer who is famous for her videos on social platforms.

Dixie began her career after her sister and in 2020 did a role in the YouTube series Attaway General. In 2020, she releases Be Happy, her first single that accumulated about 1.4 million users on Spotify in 2 days.

10.Will Smith - @willsmith

This world-famous star joined TikTok in October 2019 by posting a video showing that being is a star is officially a piece of old news. Will Smith is liked by people all over the world, not only for his movies but also for his motivational talks, funny and adventure videos, and much more.

Will ’s TikTok content is mostly comedy and fun videos with a VFX bent to it.

11. Jason Derulo - @jasonderulo

Jason Derulo, born in1989 is an American dancer, songwriter, and singer. He started his career in 2009, has sold more than 30 million singles and achieved 11 platinum singles.

Derulo’s TikTok content, however, is not just music or dance-based. He posts comedy stuff like the things he tries at home and awkward moments in life. He also has made some trending collabs with some famous personalities on TikTok.

12.Baby Ariel - @babyariel

Ariel Rebecca Martin, who is popular by the name Baby Ariel is an American actress and singer known for her videos on TikTok.

Times named her as one of the most influential personalities on the internet in 2017 and Forbes listed her among the top entertainment influencers of the same year. Her fame enabled her to star in Zombies 2, a Disney Channel movie.

13.Brent Rivera - @brentrivera

Brent Rivera is a California based social media star who has acted in the TV show named Light as Feather and a movie known as Alexander IRL. He is famous among TikTok and YouTube users for posting comedy clips and videos.

Brent wanted to become an actor from childhood and now he is a popular figure on all social media platforms with a huge fan following for his content.

14.Faisal Sheikh - @mr_faisu_07

Faisal Sheikh is a popular Indian influencer who is well known for his modeling and acting skills. He was born in 1994 and has a huge audience on TikTok for the wonderful lip-sync videos he shares on the platform.

Faisal started creating videos with his team members, known officially by the name ‘Team 7 ’ in 2018 and has worked with many famous personalities.

15. Gilmher Croes - @gilmhercroes

Gilmher Croes born in Aruba is a famous social media figure who is well known for his short comedy content. Before becoming a part of social media Croes was an actor, comedian, and model who won the 2015 Aruba short film festival.

He joined TikTok in 2015 and from then onwards has been entertaining his audience with his wit, humor, and charm.

Bonus Tip-Make TikTok Video Longer than 15 seconds

With a large number of TikTok users and most of them trying to gain popularity by sharing creative content, the competition is at its peak. So there is a need for creating unique videos which in turn demands exceptional video editing applications like Wondershare Filmora, which offers everything you need and much more.

Its video and audio editing features, effects, transitions, animations, etc. enable the users to create unique and amazing TikTok videos each time.

Even though most TikTok videos are limited to 15 secs, with Filmora you can create longer videos. Let’s see how:

Step 1: Open Filmora and import the video clips you need to edit.

Step 2: Drag the videos to the timeline and make sure that you select a 9:16 aspect ratio for your video.

Step 3: Use the cut, crop, join tools above the timeline to edit the video.

Step 4: Add music to your video and use the transitions, filters, and effects available to make your video more creative and appealing.

Step 5: Export the edited video, share it with TikTok, and watch your video gaining more likes!

Conclusion—Be an Influencer in Your Niche and Make a Difference

TikTok and other social media platforms are one of the best ways to display your ideas and skills to the world and be seen, heard, and recognized. Being a TikTok influencer means a big crowd is looking up to you and you have the ability to influence them, motivate them, and make a difference.

If you are a person who strongly believes in your skills and wishes to become a TikTok influencer, display what you are good at to the world in the best way possible, and be patient. One day you will also top the list of TikTok influencers. Good Luck!

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

The Secrets Behind the Most Influential TikTok Marketing Movements

The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.

Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

Also read: