![In 2024, Secrets to Successful TikTok Creation Using Android, PC](https://www.lifewire.com/thmb/JuDr0hs9U3I8ICA1iv0r7GNDCD0=/400x300/filters:no_upscale():max_bytes(150000):strip_icc()/plugs-feeding-in-to-plug-adaptors-and-sockets--close-up-200436334-001-59059d653df78c545691a3e6.jpg)
In 2024, Secrets to Successful TikTok Creation Using Android, PC
![](/images/site-logo.png)
Secrets to Successful TikTok Creation Using Android, PC
With the increasing trend of using Tiktok to make viral videos, every other person out there is trying their hand at this video-sharing platform. However, while Tiktok itself has many effects and editing options, there are some limitations. For instance, you cannot use the time-lapse effect on Tiktok, or you cannot make a video exceeding 60 seconds.
It becomes difficult to go all out with your videos with these limitations. Therefore, a third-party or external video editor is necessary to make better and different videos.
In this article, we will go over different ways how to create successful Tiktok videos on Desktop, Android, and iPhone.
Create Engaging Tiktok Videos on Desktop
If you want to create amazing Tiktok videos that might go viral on your desktop, you need a third-party video editor, like Wondershare Filmora.
Filmora is a video creating and editing software with plenty of tools, visual effects, and templates that help you create watch-worthy videos for video sharing platforms like YouTube, Facebook, and of course, Tiktok.
So, how do you create engaging Tiktok videos on desktop using Filmora? Here’s a step-by-step guide.
Step 1
Visit the official website of Wondershare Filmora and download the software by clicking on the “Download” button at the top-right corner.
Step 2
Launch the tool, and click on the “+” sign to import the Tiktok video you want to edit.
Step 3
Once your video clip is successfully imported to the timeline, it’s time to get editing! Filmora offers many basic and advanced editing tools to give a professional touch to your Tiktok videos.
For example, you can:
- Add audio to your videos from a vast library of tracks for all occasions.
- Add titles and subtitles in different fonts and styles.
- Add unique transitions to make your videos enjoyable.
- Add various audio and visual effects to your videos.
- Add different elements in the video for a thrilling effect.
- Split the screen into several different shapes and styles.
Apart from this, you can also add the slo-mo effect and play the video backward for added fun.
Step 4
Once you have edited the Tiktok video to your heart’s content, you can preview it to see if any further changes are required. After that, you can export it to your Android or iOS device to upload directly from the Tiktok app.
And that’s how you edit a Tiktok video on a desktop.
Now, if you want to create successful Tiktok videos right from the palm of your hands, here is a tutorial for both Android and iPhone.
Create Successful Tiktok Videos on Android/iPhone
The steps to create an engaging Tiktok video using Android or iPhone are almost the same. So, follow the steps below to edit and record a Tiktok video on both devices:
Step 1
Download the Tiktok app from the Play Store for Android and App Store for iPhone.
Step 2
Launch the app and sign up using your phone number, Facebook or Gmail. If you already have an account, click on “Sign in” and enter the details.
Step 3
Tap on the “+” to record a video.
Step 4
Tap on “Add Sound” to add audio to your video. This will open a gallery of sounds available on Tiktok. Additionally, you can also click on “My Sound” to add audio from your device.
Step 5
You can select the duration of your video by tapping on the 3 timer options.
Step 6
To add effects to your video, tap on “Effects” to open a gallery of built-in Tiktok effects. Select the effect you want to use.
Step 7
Now click on the round red button to start recording. Once you have recorded your video, you can edit it. Like, by clicking on the “Speed” option, you can set the speed of your video.
Similarly, by tapping on “Filters,” you can add different filters to your recorded video.
And, to fix any blemishes on your face or to smoothen the skin, you can tap on “Beautify” and do the magic!
Step 8
Done with all the edits? Tap the red “tick” option to proceed to the next part, where you can add text, stickers, voice effects, and adjust the clips. Click “Next” to move on to posting the video.
Step 9
Before posting the video on Tiktok, you can add a description, hashtags, and tag friends in it. You can also adjust the settings of who can watch your video, who can comment, and if people can make duets.
Once all the settings have been finalized, click on “Post” to post the video to Tiktok.
And that’s how you create, edit, and post a Tiktok video on Android and iOS devices.
Conclusion
Tiktok videos are not only about following the trends; in fact, you can use them to create brand awareness, market your product or services, or engage with your audience in an effective way. However, the key is to make a video worth watching! And while Tiktok’s built-in editor has many tools, it comes with certain limitations.
If you want to make your video more exciting and different from the rest, you can always go for an external video editor, like Wondershare Filmora, and edit videos on your desktop. I hope our steps on how to create successful Tiktok videos on desktop, Android, and iPhone will come in handy and increase your Tiktok followers!
Step 2
Launch the tool, and click on the “+” sign to import the Tiktok video you want to edit.
Step 3
Once your video clip is successfully imported to the timeline, it’s time to get editing! Filmora offers many basic and advanced editing tools to give a professional touch to your Tiktok videos.
For example, you can:
- Add audio to your videos from a vast library of tracks for all occasions.
- Add titles and subtitles in different fonts and styles.
- Add unique transitions to make your videos enjoyable.
- Add various audio and visual effects to your videos.
- Add different elements in the video for a thrilling effect.
- Split the screen into several different shapes and styles.
Apart from this, you can also add the slo-mo effect and play the video backward for added fun.
Step 4
Once you have edited the Tiktok video to your heart’s content, you can preview it to see if any further changes are required. After that, you can export it to your Android or iOS device to upload directly from the Tiktok app.
And that’s how you edit a Tiktok video on a desktop.
Now, if you want to create successful Tiktok videos right from the palm of your hands, here is a tutorial for both Android and iPhone.
Create Successful Tiktok Videos on Android/iPhone
The steps to create an engaging Tiktok video using Android or iPhone are almost the same. So, follow the steps below to edit and record a Tiktok video on both devices:
Step 1
Download the Tiktok app from the Play Store for Android and App Store for iPhone.
Step 2
Launch the app and sign up using your phone number, Facebook or Gmail. If you already have an account, click on “Sign in” and enter the details.
Step 3
Tap on the “+” to record a video.
Step 4
Tap on “Add Sound” to add audio to your video. This will open a gallery of sounds available on Tiktok. Additionally, you can also click on “My Sound” to add audio from your device.
Step 5
You can select the duration of your video by tapping on the 3 timer options.
Step 6
To add effects to your video, tap on “Effects” to open a gallery of built-in Tiktok effects. Select the effect you want to use.
Step 7
Now click on the round red button to start recording. Once you have recorded your video, you can edit it. Like, by clicking on the “Speed” option, you can set the speed of your video.
Similarly, by tapping on “Filters,” you can add different filters to your recorded video.
And, to fix any blemishes on your face or to smoothen the skin, you can tap on “Beautify” and do the magic!
Step 8
Done with all the edits? Tap the red “tick” option to proceed to the next part, where you can add text, stickers, voice effects, and adjust the clips. Click “Next” to move on to posting the video.
Step 9
Before posting the video on Tiktok, you can add a description, hashtags, and tag friends in it. You can also adjust the settings of who can watch your video, who can comment, and if people can make duets.
Once all the settings have been finalized, click on “Post” to post the video to Tiktok.
And that’s how you create, edit, and post a Tiktok video on Android and iOS devices.
Conclusion
Tiktok videos are not only about following the trends; in fact, you can use them to create brand awareness, market your product or services, or engage with your audience in an effective way. However, the key is to make a video worth watching! And while Tiktok’s built-in editor has many tools, it comes with certain limitations.
If you want to make your video more exciting and different from the rest, you can always go for an external video editor, like Wondershare Filmora, and edit videos on your desktop. I hope our steps on how to create successful Tiktok videos on desktop, Android, and iPhone will come in handy and increase your Tiktok followers!
Step 2
Launch the tool, and click on the “+” sign to import the Tiktok video you want to edit.
Step 3
Once your video clip is successfully imported to the timeline, it’s time to get editing! Filmora offers many basic and advanced editing tools to give a professional touch to your Tiktok videos.
For example, you can:
- Add audio to your videos from a vast library of tracks for all occasions.
- Add titles and subtitles in different fonts and styles.
- Add unique transitions to make your videos enjoyable.
- Add various audio and visual effects to your videos.
- Add different elements in the video for a thrilling effect.
- Split the screen into several different shapes and styles.
Apart from this, you can also add the slo-mo effect and play the video backward for added fun.
Step 4
Once you have edited the Tiktok video to your heart’s content, you can preview it to see if any further changes are required. After that, you can export it to your Android or iOS device to upload directly from the Tiktok app.
And that’s how you edit a Tiktok video on a desktop.
Now, if you want to create successful Tiktok videos right from the palm of your hands, here is a tutorial for both Android and iPhone.
Create Successful Tiktok Videos on Android/iPhone
The steps to create an engaging Tiktok video using Android or iPhone are almost the same. So, follow the steps below to edit and record a Tiktok video on both devices:
Step 1
Download the Tiktok app from the Play Store for Android and App Store for iPhone.
Step 2
Launch the app and sign up using your phone number, Facebook or Gmail. If you already have an account, click on “Sign in” and enter the details.
Step 3
Tap on the “+” to record a video.
Step 4
Tap on “Add Sound” to add audio to your video. This will open a gallery of sounds available on Tiktok. Additionally, you can also click on “My Sound” to add audio from your device.
Step 5
You can select the duration of your video by tapping on the 3 timer options.
Step 6
To add effects to your video, tap on “Effects” to open a gallery of built-in Tiktok effects. Select the effect you want to use.
Step 7
Now click on the round red button to start recording. Once you have recorded your video, you can edit it. Like, by clicking on the “Speed” option, you can set the speed of your video.
Similarly, by tapping on “Filters,” you can add different filters to your recorded video.
And, to fix any blemishes on your face or to smoothen the skin, you can tap on “Beautify” and do the magic!
Step 8
Done with all the edits? Tap the red “tick” option to proceed to the next part, where you can add text, stickers, voice effects, and adjust the clips. Click “Next” to move on to posting the video.
Step 9
Before posting the video on Tiktok, you can add a description, hashtags, and tag friends in it. You can also adjust the settings of who can watch your video, who can comment, and if people can make duets.
Once all the settings have been finalized, click on “Post” to post the video to Tiktok.
And that’s how you create, edit, and post a Tiktok video on Android and iOS devices.
Conclusion
Tiktok videos are not only about following the trends; in fact, you can use them to create brand awareness, market your product or services, or engage with your audience in an effective way. However, the key is to make a video worth watching! And while Tiktok’s built-in editor has many tools, it comes with certain limitations.
If you want to make your video more exciting and different from the rest, you can always go for an external video editor, like Wondershare Filmora, and edit videos on your desktop. I hope our steps on how to create successful Tiktok videos on desktop, Android, and iPhone will come in handy and increase your Tiktok followers!
Step 2
Launch the tool, and click on the “+” sign to import the Tiktok video you want to edit.
Step 3
Once your video clip is successfully imported to the timeline, it’s time to get editing! Filmora offers many basic and advanced editing tools to give a professional touch to your Tiktok videos.
For example, you can:
- Add audio to your videos from a vast library of tracks for all occasions.
- Add titles and subtitles in different fonts and styles.
- Add unique transitions to make your videos enjoyable.
- Add various audio and visual effects to your videos.
- Add different elements in the video for a thrilling effect.
- Split the screen into several different shapes and styles.
Apart from this, you can also add the slo-mo effect and play the video backward for added fun.
Step 4
Once you have edited the Tiktok video to your heart’s content, you can preview it to see if any further changes are required. After that, you can export it to your Android or iOS device to upload directly from the Tiktok app.
And that’s how you edit a Tiktok video on a desktop.
Now, if you want to create successful Tiktok videos right from the palm of your hands, here is a tutorial for both Android and iPhone.
Create Successful Tiktok Videos on Android/iPhone
The steps to create an engaging Tiktok video using Android or iPhone are almost the same. So, follow the steps below to edit and record a Tiktok video on both devices:
Step 1
Download the Tiktok app from the Play Store for Android and App Store for iPhone.
Step 2
Launch the app and sign up using your phone number, Facebook or Gmail. If you already have an account, click on “Sign in” and enter the details.
Step 3
Tap on the “+” to record a video.
Step 4
Tap on “Add Sound” to add audio to your video. This will open a gallery of sounds available on Tiktok. Additionally, you can also click on “My Sound” to add audio from your device.
Step 5
You can select the duration of your video by tapping on the 3 timer options.
Step 6
To add effects to your video, tap on “Effects” to open a gallery of built-in Tiktok effects. Select the effect you want to use.
Step 7
Now click on the round red button to start recording. Once you have recorded your video, you can edit it. Like, by clicking on the “Speed” option, you can set the speed of your video.
Similarly, by tapping on “Filters,” you can add different filters to your recorded video.
And, to fix any blemishes on your face or to smoothen the skin, you can tap on “Beautify” and do the magic!
Step 8
Done with all the edits? Tap the red “tick” option to proceed to the next part, where you can add text, stickers, voice effects, and adjust the clips. Click “Next” to move on to posting the video.
Step 9
Before posting the video on Tiktok, you can add a description, hashtags, and tag friends in it. You can also adjust the settings of who can watch your video, who can comment, and if people can make duets.
Once all the settings have been finalized, click on “Post” to post the video to Tiktok.
And that’s how you create, edit, and post a Tiktok video on Android and iOS devices.
Conclusion
Tiktok videos are not only about following the trends; in fact, you can use them to create brand awareness, market your product or services, or engage with your audience in an effective way. However, the key is to make a video worth watching! And while Tiktok’s built-in editor has many tools, it comes with certain limitations.
If you want to make your video more exciting and different from the rest, you can always go for an external video editor, like Wondershare Filmora, and edit videos on your desktop. I hope our steps on how to create successful Tiktok videos on desktop, Android, and iPhone will come in handy and increase your Tiktok followers!
Top 10 TikTok Campaigns and How to Make a Successful Campaign
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
Also read:
- [New] Ultimate W Insider's Guide to Top 10 TikTok Editors for 2024
- Join the Dance of Success Top 10 Crowning Challenges in TikTok
- [Updated] Unleashing Your Monetary Potential A Filmmaker's Guide to TikTok Wealth
- [New] 40 Hilarious Shorts on TikTok
- [New] Essential Fixes for Disruptive TikTok Activity
- [Updated] 2024 Approved PC Setup for Smooth TikTok Livestreams Made Easy
- [Updated] The Ultimate Quick Guide to Propel Your TikTok Clan's Popularity
- [Updated] Cross Into the World of Shared TikTok Experiences for 2024
- 2024 Approved Mealtime Magnates on TikTok Platform
- [New] Unlocking Voice Functionality in TikTok Videos
- [New] Leading Identity Stamp Eliminator Apps for Mobile Media
- 2024 Approved How to Voice Your Imagery A TikTok Breakdown
- [New] In 2024, Kitchen Classics Top 10 Popular Food Videos on TikTok
- [New] In 2024, Ensuring Authenticity & Compliance in Your TikToks
- In 2024, Essential Tags for TikTok Fame and Viral Potential
- [New] 10+ Free TikTok Video Editing Apps/Website on Mac
- [Updated] 2024 Approved Quick-Load Techniques to Enhance TikTok Videography
- 2024 Approved The Pathway to Professional PC Livestreams with TikTok
- In 2024, Joining Journey The Inclusive TikTok Sewing Space
- Effortlessly Download Every TikTok Video for 2024
- How to Download and Share TikTok Videos on iPhone, No Watermark Present for 2024
- [New] 55 Best TikTok Comedy Joke Threads for 2024
- [Updated] Syncing Your Presence in Real-Time TikToks for 2024
- [Updated] In 2024, Effortless TikTok Video Downloads on iPhone, No Watermark
- 2024 Approved Viral TikTok Essential Quotes for Engagement
- [New] Discover the Power of Personalized Vocal Effects in TikTok Videos
- Capture the Vibes - Fast Access to TikTok Content
- [New] 2024 Approved Chrome/Android/iOS The Ultimate Guide to TikTok Video Uploads
- In 2024, Transform Your TikTok Experience From Basic Recording to Professional Filming
- Turning Creativity Into Comprehensive, Captivating TikTok Masterpieces for 2024
- [Updated] In 2024, The Definitive Guide to Adding Texts and Boosting Engagement on TikTok
- [New] In 2024, Perfect Plays in a Minute TikTok Templates for Stellar Videos
- [Updated] 2024 Approved Get Noticed The Ultimate Guide to Crafting Viral TikTok Captions
- [New] Quotable Moments 50+ Top TikTok Inspirational Lyrics for 2024
- In 2024, Step-by-Step Process for Crafting TikTok Video Captions
- [New] In 2024, Decoding TikTok's Favorites - Explore #7 Best Emojis & Secrets
- [Updated] Top 30 Inspirational Ideas Fusing Animated Themes and Social Media
- [Updated] In 2024, Groove Guru's Top 20 Dances on TikTok
- 2024 Approved Unveiling 50+ Best TikTok Inspirational Quotes
- [New] In 2024, Boost Your TikTok Footprint Top Analytics Strategies Reviewed
- [New] 2024 Approved Navigating Non-Responsive TikTok Features
- [New] 2024 Approved Becoming a Viral Visionary with These 10 TikTok Insights
- 2024 Approved MKV File Trimming Made Easy Free Tools
- New TikTok Video Reversal The Complete Guide for Creators Updated 2023 for 2024
- Easy Guide How To Bypass Motorola Moto G73 5G FRP Android 10/11/12/13
- Your Go-To FB Video Tool for Desktops and Phones for 2024
- [Updated] 2024 Approved Aspect Ratio for Video Content on Social Platforms
- In 2024, Fresh Camera Lens Captured Analysis with Backup Titles
- How to Fade in and Fade Out Audio in iMovie?
- [New] In 2024, Ultimate 9 Listing Best Virtual Microphones Recorders 2023
- [Updated] Enhancing Instagram Presence Vimeo Videos Included
- New Unleashing the Power of Color in Final Cut Pro
- In 2024, Catch or Beat Sleeping Snorlax on Pokemon Go For Vivo S18 Pro | Dr.fone
- New 2024 Approved Mastering Pixel Calculations Ratio Made Simple
- In 2024, Pokemon Go Error 12 Failed to Detect Location On Motorola Moto G14? | Dr.fone
- Unleash Vintage PS3 Adventures on PC with Leading Tools
- In 2024, Complete Review & Guide to Techeligible FRP Bypass and More For Vivo Y28 5G
- Step-by-Step Incorporating Songs Into Your Facebook Timeline
- 2024 Approved Dollars and Sense Profit-Driven Techniques for FB Video Content
- From Still to Moving Webcam Capture Basics for Mac for 2024
- [Updated] MacBook Cam Captures A Filmmaking Starter Pack for 2024
- Planning to Use a Pokemon Go Joystick on Tecno Phantom V Fold? | Dr.fone
- Top 15 Apps To Hack WiFi Password On Oppo F25 Pro 5G
- A Perfect Guide To Remove or Disable Google Smart Lock On Vivo V29 Pro
- Repair broken or corrupt video files of Sony Xperia 10 V
- How to Use Life360 on Windows PC For Huawei P60? | Dr.fone
- Updated Edit AVI Files with Ease Best Windows 8 Video Editor - 2023
- New 4 Ways to Merge MP4 and MP3 for 2024
- How To Get Out of Recovery or DFU Mode on iPhone 13 mini? | Dr.fone
- Why Does iTools Virtual Location Not Work For Apple iPhone 15 Pro/iPad? Solved | Dr.fone
- Vivo V30 Not Receiving Texts? 10 Hassle-Free Solutions Here | Dr.fone
- How to Fix Android.Process.Media Has Stopped on Infinix Hot 40i | Dr.fone
- In 2024, Looking for Simple Steps to Apply Fade in Effect to Your Text in Premiere Pro? Here Are Two Different Methods Along with an Alternative Way to Fade Text in Videos
- Twitter Sharing Guide for TikTok Content for 2024
- 2024 Approved Video Editing Essentials How to Freeze Frames Like a Pro
- [New] 2024 Approved Authenticating Your Instagram Photos
- [New] In 2024, Launch FB Video Campaigns Utilize the Gratis Creation Kit
- 2024 Approved The Social Media Battlefield TikTok's Top 10 Twitters
- In 2024, How to Reset a Locked Vivo V27 Pro Phone
- Updated FREE Top10 Best Whiteboard Animation Software for 2024
- Expert Android Guide to Top GBA Emulators for 2024
- Effortless Melodies Free Facebook Download for 2024
- In 2024, Expert Strategies for Live Streaming Using OBS
- In 2024, Forgot Pattern Lock? Heres How You Can Unlock Nokia C12 Pro Pattern Lock Screen
- Title: In 2024, Secrets to Successful TikTok Creation Using Android, PC
- Author: Stephen
- Created at : 2024-05-23 03:09:12
- Updated at : 2024-05-24 03:09:12
- Link: https://tiktok-video-recordings.techidaily.com/in-2024-secrets-to-successful-tiktok-creation-using-android-pc/
- License: This work is licensed under CC BY-NC-SA 4.0.