Explore TikTok’s Charms: #7 Most Popular Emojis and Their Secrets Revealed

People often use emojis with words such as emoticon or emotion. Of course, this view is quite fitting since they tend to bring out various emotions. Generally, the term emoji is a Japanese word where ‘e’ means picture while “Moji” refers to a character.

If you are a TikTok user, then TikTok emojis are things you often use for your videos or come across in different people’s videos. The application also features secret TikTok emojis. In this case, this piece is quite important as we walk on a journey of discovering various emojis.

Take this journey with us and discover all TikTok logo emojis, including the TikTok secret emojis and how to explore them. Check it out!

In this article

01 How to Unlock Secret TikTok Emojis?

02 7 Popular TikTok Hidden Emojis

03 How to Add Emojis to TikTok Videos Easily?

04 Use Filmora Video Editor to Make Stunning TikTok Videos

Part 1: How to Unlock Secret TikTok Emojis?

What makes TikTok an entertaining and popular application is that it offers you a platform for everything. It is an application that accounts for everything. For instance, you can share videos, collaborate with other users and engage in the TikTok community. And currently, we need emojis to communicate effectively.

TikTok includes the secret language that requires you to unlock TikTok hidden emojis. It requires you to have unique codes to gain access to them. These emojis are special, while others are similar in various social media applications.

Are you new to TikTok, or are you exploring the emojis section? Whatever the reason, this section will reveal the simplest way to unlock various emojis such as the cool TikTok emoji, hehe TikTok emoji, Proud TikTok emoji, and many more.

TikTok has a place for everyone; hence the process is simple and convenient. When typing a comment or post, all you need is to type out the secret code inside the Square Bracket, and the secret TikTok emoji for the code will appear, or in other words, the secret code within the square bracket will turn into secret TikTok emoji. In most cases, there are multiple TikTok emojis to represent the emotion; hence you can settle as per your taste and preference.

TikTok is quite advanced in emojis; hence, it is unlikely to miss one that fits a specific context. For example, if you are looking for an emoji to fit the joyful mood, you must find the hehe TikTok emoji.

Part 2: 7 Popular TikTok Hidden Emojis

TikTok is a unique platform that never runs out of ideas to ensure that the users have a good time. An adventurer’s application includes TikTok emojis that require a secret code to unlock. Some Hidden TikTok emojis are available in other applications, but it is easy to discover which one suits a specific area with the code.

So, this section explores some of the popular TikTok hidden emojis that are popular in the app. Read on!

1. Proud TikTok Emoji

Our first emoji is the Proud TikTok emoji. As the same suggests, it is an emoji that you can use to show a proud moment in a video or post. It is a pretty popular emoji with multiple users. Besides, when you wish to access it, all you need to do is type in the [Proud] secret code, and it will show up.

2. Hehe TikTok Emoji

If you wish to depict a joyful mood in a comment or video, then the hehe TikTok emoji is the ultimate choice. The emoji looks quite simple, but it translates the important spirit you wish to communicate in the community.

3.TikTok Cry Emoji

As the name suggests, this emoji represents a sad environment where you wish to show people your frustrations. It is one of the popular emojis in TikTok.

4.Loveface TikTok Emoji

Since the introduction of emojis, conversations are never complete without the ‘Loveface’ TikTok emoji. In most cases, people use emojis to create a friendly environment when conversing in the community. There are several emojis that can represent this mood.

5.Flushed Secret Emoji

This emoji is the ultimate choice if you wish to depict a flushed, greedy or funny environment in a conversation.

6. Thinking Secret Emoji

If you wish to give away the idea that you are thinking hard about something, this emoji is the ultimate choice.

7. Joyful TikTok Emoji

This emoji is often misunderstood with the laughing emoji. Unlike the image, the secret emoji shows that you like conversing with someone.

In addition to the above-mentioned TikTok emojis, there are several other hidden TikTok logo emojis such as [shock], [speechless], [yummy], [surprised], [nap], and a lot more. You need to explore the world of TikTok emojis with fun and surprises.

Part 3: How to Add Emojis to TikTok Videos Easily?

As much as people often have conversations in TikTok, it is no secret that TikTok is primarily famous as a video-sharing application. With that said, can you use TikTok emojis in TikTok videos? Yes. You can add emojis to your video depending on the content you wish to deliver to your followers. This section will cover adding the emoji in TikTok videos; hence ensure you check the step-to-step guide.

Note that the video recording process is the standard one, and then you add the TikTok emojis in the post-production phase. It works the same way you would include stickers. Besides, adding emojis isn’t tricky, but knowing where to add specific emojis is. Let’s scroll through the step guidelines here:

1. Open your TikTok application

Since we wish to add emojis to TikTok videos, the first step includes opening your application.

2. Create your video

You can create your video and identify where you wish to place various emojis using the Plus symbol.

3. Select the emoji tab and view the list

Select an emoji you wish to add to your video and then drag the emoji where you want it to appear on your video.

Part 4: Use Filmora Video Editor to Make Stunning TikTok Videos

Undoubtedly, TikTok is an excellent video-sharing platform to add more value to your videos, possibly with Filmora video editor. The video editor is quite popular, with millions of TikTok users. Also, the platform includes unique TikTok emojis effects that make your experience using the app better. There are several Filmora TikTok emojis’ effects you need to know.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

It features the animated emoji pack. It includes many emojis, which you can use to express your mood in a video. The video editing platform features the message bubble pack that includes emojis and exceptional texting graphics to tell various messages. There is an exciting cartoon emoji pack that you can utilize to tell multiple messages.

Therefore, if you are a TikTok user and are yet to explore the Filmora video editor, we recommend trying it. After all, we have almost all the popular TikTok users in the Filmora family.

Conclusion

You can comfortably crown TikTok as one of the most popular social media platforms to date. The application has millions of users from various geographical locations. As a result, the management has added the TikTok emojis to increase the fun. Besides, what is a conversation or TikTok video without the necessary emojis? This article explains some facts about emojis, including TikTok secret emojis and how to explore them. Along with the emoji’s filter effect of Filmora gives a due advantage to your TikTok video-sharing journey.

02 7 Popular TikTok Hidden Emojis

03 How to Add Emojis to TikTok Videos Easily?

04 Use Filmora Video Editor to Make Stunning TikTok Videos

Part 1: How to Unlock Secret TikTok Emojis?

What makes TikTok an entertaining and popular application is that it offers you a platform for everything. It is an application that accounts for everything. For instance, you can share videos, collaborate with other users and engage in the TikTok community. And currently, we need emojis to communicate effectively.

TikTok includes the secret language that requires you to unlock TikTok hidden emojis. It requires you to have unique codes to gain access to them. These emojis are special, while others are similar in various social media applications.

Are you new to TikTok, or are you exploring the emojis section? Whatever the reason, this section will reveal the simplest way to unlock various emojis such as the cool TikTok emoji, hehe TikTok emoji, Proud TikTok emoji, and many more.

TikTok has a place for everyone; hence the process is simple and convenient. When typing a comment or post, all you need is to type out the secret code inside the Square Bracket, and the secret TikTok emoji for the code will appear, or in other words, the secret code within the square bracket will turn into secret TikTok emoji. In most cases, there are multiple TikTok emojis to represent the emotion; hence you can settle as per your taste and preference.

TikTok is quite advanced in emojis; hence, it is unlikely to miss one that fits a specific context. For example, if you are looking for an emoji to fit the joyful mood, you must find the hehe TikTok emoji.

Part 2: 7 Popular TikTok Hidden Emojis

TikTok is a unique platform that never runs out of ideas to ensure that the users have a good time. An adventurer’s application includes TikTok emojis that require a secret code to unlock. Some Hidden TikTok emojis are available in other applications, but it is easy to discover which one suits a specific area with the code.

So, this section explores some of the popular TikTok hidden emojis that are popular in the app. Read on!

1. Proud TikTok Emoji

Our first emoji is the Proud TikTok emoji. As the same suggests, it is an emoji that you can use to show a proud moment in a video or post. It is a pretty popular emoji with multiple users. Besides, when you wish to access it, all you need to do is type in the [Proud] secret code, and it will show up.

2. Hehe TikTok Emoji

If you wish to depict a joyful mood in a comment or video, then the hehe TikTok emoji is the ultimate choice. The emoji looks quite simple, but it translates the important spirit you wish to communicate in the community.

3.TikTok Cry Emoji

As the name suggests, this emoji represents a sad environment where you wish to show people your frustrations. It is one of the popular emojis in TikTok.

4.Loveface TikTok Emoji

Since the introduction of emojis, conversations are never complete without the ‘Loveface’ TikTok emoji. In most cases, people use emojis to create a friendly environment when conversing in the community. There are several emojis that can represent this mood.

5.Flushed Secret Emoji

This emoji is the ultimate choice if you wish to depict a flushed, greedy or funny environment in a conversation.

6. Thinking Secret Emoji

If you wish to give away the idea that you are thinking hard about something, this emoji is the ultimate choice.

7. Joyful TikTok Emoji

This emoji is often misunderstood with the laughing emoji. Unlike the image, the secret emoji shows that you like conversing with someone.

In addition to the above-mentioned TikTok emojis, there are several other hidden TikTok logo emojis such as [shock], [speechless], [yummy], [surprised], [nap], and a lot more. You need to explore the world of TikTok emojis with fun and surprises.

Part 3: How to Add Emojis to TikTok Videos Easily?

As much as people often have conversations in TikTok, it is no secret that TikTok is primarily famous as a video-sharing application. With that said, can you use TikTok emojis in TikTok videos? Yes. You can add emojis to your video depending on the content you wish to deliver to your followers. This section will cover adding the emoji in TikTok videos; hence ensure you check the step-to-step guide.

Note that the video recording process is the standard one, and then you add the TikTok emojis in the post-production phase. It works the same way you would include stickers. Besides, adding emojis isn’t tricky, but knowing where to add specific emojis is. Let’s scroll through the step guidelines here:

1. Open your TikTok application

Since we wish to add emojis to TikTok videos, the first step includes opening your application.

2. Create your video

You can create your video and identify where you wish to place various emojis using the Plus symbol.

3. Select the emoji tab and view the list

Select an emoji you wish to add to your video and then drag the emoji where you want it to appear on your video.

Part 4: Use Filmora Video Editor to Make Stunning TikTok Videos

Undoubtedly, TikTok is an excellent video-sharing platform to add more value to your videos, possibly with Filmora video editor. The video editor is quite popular, with millions of TikTok users. Also, the platform includes unique TikTok emojis effects that make your experience using the app better. There are several Filmora TikTok emojis’ effects you need to know.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

It features the animated emoji pack. It includes many emojis, which you can use to express your mood in a video. The video editing platform features the message bubble pack that includes emojis and exceptional texting graphics to tell various messages. There is an exciting cartoon emoji pack that you can utilize to tell multiple messages.

Therefore, if you are a TikTok user and are yet to explore the Filmora video editor, we recommend trying it. After all, we have almost all the popular TikTok users in the Filmora family.

Conclusion

You can comfortably crown TikTok as one of the most popular social media platforms to date. The application has millions of users from various geographical locations. As a result, the management has added the TikTok emojis to increase the fun. Besides, what is a conversation or TikTok video without the necessary emojis? This article explains some facts about emojis, including TikTok secret emojis and how to explore them. Along with the emoji’s filter effect of Filmora gives a due advantage to your TikTok video-sharing journey.

02 7 Popular TikTok Hidden Emojis

03 How to Add Emojis to TikTok Videos Easily?

04 Use Filmora Video Editor to Make Stunning TikTok Videos

Part 1: How to Unlock Secret TikTok Emojis?

What makes TikTok an entertaining and popular application is that it offers you a platform for everything. It is an application that accounts for everything. For instance, you can share videos, collaborate with other users and engage in the TikTok community. And currently, we need emojis to communicate effectively.

TikTok includes the secret language that requires you to unlock TikTok hidden emojis. It requires you to have unique codes to gain access to them. These emojis are special, while others are similar in various social media applications.

Are you new to TikTok, or are you exploring the emojis section? Whatever the reason, this section will reveal the simplest way to unlock various emojis such as the cool TikTok emoji, hehe TikTok emoji, Proud TikTok emoji, and many more.

TikTok has a place for everyone; hence the process is simple and convenient. When typing a comment or post, all you need is to type out the secret code inside the Square Bracket, and the secret TikTok emoji for the code will appear, or in other words, the secret code within the square bracket will turn into secret TikTok emoji. In most cases, there are multiple TikTok emojis to represent the emotion; hence you can settle as per your taste and preference.

TikTok is quite advanced in emojis; hence, it is unlikely to miss one that fits a specific context. For example, if you are looking for an emoji to fit the joyful mood, you must find the hehe TikTok emoji.

Part 2: 7 Popular TikTok Hidden Emojis

TikTok is a unique platform that never runs out of ideas to ensure that the users have a good time. An adventurer’s application includes TikTok emojis that require a secret code to unlock. Some Hidden TikTok emojis are available in other applications, but it is easy to discover which one suits a specific area with the code.

So, this section explores some of the popular TikTok hidden emojis that are popular in the app. Read on!

1. Proud TikTok Emoji

Our first emoji is the Proud TikTok emoji. As the same suggests, it is an emoji that you can use to show a proud moment in a video or post. It is a pretty popular emoji with multiple users. Besides, when you wish to access it, all you need to do is type in the [Proud] secret code, and it will show up.

2. Hehe TikTok Emoji

If you wish to depict a joyful mood in a comment or video, then the hehe TikTok emoji is the ultimate choice. The emoji looks quite simple, but it translates the important spirit you wish to communicate in the community.

3.TikTok Cry Emoji

As the name suggests, this emoji represents a sad environment where you wish to show people your frustrations. It is one of the popular emojis in TikTok.

4.Loveface TikTok Emoji

Since the introduction of emojis, conversations are never complete without the ‘Loveface’ TikTok emoji. In most cases, people use emojis to create a friendly environment when conversing in the community. There are several emojis that can represent this mood.

5.Flushed Secret Emoji

This emoji is the ultimate choice if you wish to depict a flushed, greedy or funny environment in a conversation.

6. Thinking Secret Emoji

If you wish to give away the idea that you are thinking hard about something, this emoji is the ultimate choice.

7. Joyful TikTok Emoji

This emoji is often misunderstood with the laughing emoji. Unlike the image, the secret emoji shows that you like conversing with someone.

In addition to the above-mentioned TikTok emojis, there are several other hidden TikTok logo emojis such as [shock], [speechless], [yummy], [surprised], [nap], and a lot more. You need to explore the world of TikTok emojis with fun and surprises.

Part 3: How to Add Emojis to TikTok Videos Easily?

As much as people often have conversations in TikTok, it is no secret that TikTok is primarily famous as a video-sharing application. With that said, can you use TikTok emojis in TikTok videos? Yes. You can add emojis to your video depending on the content you wish to deliver to your followers. This section will cover adding the emoji in TikTok videos; hence ensure you check the step-to-step guide.

Note that the video recording process is the standard one, and then you add the TikTok emojis in the post-production phase. It works the same way you would include stickers. Besides, adding emojis isn’t tricky, but knowing where to add specific emojis is. Let’s scroll through the step guidelines here:

1. Open your TikTok application

Since we wish to add emojis to TikTok videos, the first step includes opening your application.

2. Create your video

You can create your video and identify where you wish to place various emojis using the Plus symbol.

3. Select the emoji tab and view the list

Select an emoji you wish to add to your video and then drag the emoji where you want it to appear on your video.

Part 4: Use Filmora Video Editor to Make Stunning TikTok Videos

Undoubtedly, TikTok is an excellent video-sharing platform to add more value to your videos, possibly with Filmora video editor. The video editor is quite popular, with millions of TikTok users. Also, the platform includes unique TikTok emojis effects that make your experience using the app better. There are several Filmora TikTok emojis’ effects you need to know.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

It features the animated emoji pack. It includes many emojis, which you can use to express your mood in a video. The video editing platform features the message bubble pack that includes emojis and exceptional texting graphics to tell various messages. There is an exciting cartoon emoji pack that you can utilize to tell multiple messages.

Therefore, if you are a TikTok user and are yet to explore the Filmora video editor, we recommend trying it. After all, we have almost all the popular TikTok users in the Filmora family.

Conclusion

You can comfortably crown TikTok as one of the most popular social media platforms to date. The application has millions of users from various geographical locations. As a result, the management has added the TikTok emojis to increase the fun. Besides, what is a conversation or TikTok video without the necessary emojis? This article explains some facts about emojis, including TikTok secret emojis and how to explore them. Along with the emoji’s filter effect of Filmora gives a due advantage to your TikTok video-sharing journey.

02 7 Popular TikTok Hidden Emojis

03 How to Add Emojis to TikTok Videos Easily?

04 Use Filmora Video Editor to Make Stunning TikTok Videos

Part 1: How to Unlock Secret TikTok Emojis?

What makes TikTok an entertaining and popular application is that it offers you a platform for everything. It is an application that accounts for everything. For instance, you can share videos, collaborate with other users and engage in the TikTok community. And currently, we need emojis to communicate effectively.

TikTok includes the secret language that requires you to unlock TikTok hidden emojis. It requires you to have unique codes to gain access to them. These emojis are special, while others are similar in various social media applications.

Are you new to TikTok, or are you exploring the emojis section? Whatever the reason, this section will reveal the simplest way to unlock various emojis such as the cool TikTok emoji, hehe TikTok emoji, Proud TikTok emoji, and many more.

TikTok has a place for everyone; hence the process is simple and convenient. When typing a comment or post, all you need is to type out the secret code inside the Square Bracket, and the secret TikTok emoji for the code will appear, or in other words, the secret code within the square bracket will turn into secret TikTok emoji. In most cases, there are multiple TikTok emojis to represent the emotion; hence you can settle as per your taste and preference.

TikTok is quite advanced in emojis; hence, it is unlikely to miss one that fits a specific context. For example, if you are looking for an emoji to fit the joyful mood, you must find the hehe TikTok emoji.

Part 2: 7 Popular TikTok Hidden Emojis

TikTok is a unique platform that never runs out of ideas to ensure that the users have a good time. An adventurer’s application includes TikTok emojis that require a secret code to unlock. Some Hidden TikTok emojis are available in other applications, but it is easy to discover which one suits a specific area with the code.

So, this section explores some of the popular TikTok hidden emojis that are popular in the app. Read on!

1. Proud TikTok Emoji

Our first emoji is the Proud TikTok emoji. As the same suggests, it is an emoji that you can use to show a proud moment in a video or post. It is a pretty popular emoji with multiple users. Besides, when you wish to access it, all you need to do is type in the [Proud] secret code, and it will show up.

2. Hehe TikTok Emoji

If you wish to depict a joyful mood in a comment or video, then the hehe TikTok emoji is the ultimate choice. The emoji looks quite simple, but it translates the important spirit you wish to communicate in the community.

3.TikTok Cry Emoji

As the name suggests, this emoji represents a sad environment where you wish to show people your frustrations. It is one of the popular emojis in TikTok.

4.Loveface TikTok Emoji

Since the introduction of emojis, conversations are never complete without the ‘Loveface’ TikTok emoji. In most cases, people use emojis to create a friendly environment when conversing in the community. There are several emojis that can represent this mood.

5.Flushed Secret Emoji

This emoji is the ultimate choice if you wish to depict a flushed, greedy or funny environment in a conversation.

6. Thinking Secret Emoji

If you wish to give away the idea that you are thinking hard about something, this emoji is the ultimate choice.

7. Joyful TikTok Emoji

This emoji is often misunderstood with the laughing emoji. Unlike the image, the secret emoji shows that you like conversing with someone.

In addition to the above-mentioned TikTok emojis, there are several other hidden TikTok logo emojis such as [shock], [speechless], [yummy], [surprised], [nap], and a lot more. You need to explore the world of TikTok emojis with fun and surprises.

Part 3: How to Add Emojis to TikTok Videos Easily?

As much as people often have conversations in TikTok, it is no secret that TikTok is primarily famous as a video-sharing application. With that said, can you use TikTok emojis in TikTok videos? Yes. You can add emojis to your video depending on the content you wish to deliver to your followers. This section will cover adding the emoji in TikTok videos; hence ensure you check the step-to-step guide.

Note that the video recording process is the standard one, and then you add the TikTok emojis in the post-production phase. It works the same way you would include stickers. Besides, adding emojis isn’t tricky, but knowing where to add specific emojis is. Let’s scroll through the step guidelines here:

1. Open your TikTok application

Since we wish to add emojis to TikTok videos, the first step includes opening your application.

2. Create your video

You can create your video and identify where you wish to place various emojis using the Plus symbol.

3. Select the emoji tab and view the list

Select an emoji you wish to add to your video and then drag the emoji where you want it to appear on your video.

Part 4: Use Filmora Video Editor to Make Stunning TikTok Videos

Undoubtedly, TikTok is an excellent video-sharing platform to add more value to your videos, possibly with Filmora video editor. The video editor is quite popular, with millions of TikTok users. Also, the platform includes unique TikTok emojis effects that make your experience using the app better. There are several Filmora TikTok emojis’ effects you need to know.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

It features the animated emoji pack. It includes many emojis, which you can use to express your mood in a video. The video editing platform features the message bubble pack that includes emojis and exceptional texting graphics to tell various messages. There is an exciting cartoon emoji pack that you can utilize to tell multiple messages.

Therefore, if you are a TikTok user and are yet to explore the Filmora video editor, we recommend trying it. After all, we have almost all the popular TikTok users in the Filmora family.

Conclusion

You can comfortably crown TikTok as one of the most popular social media platforms to date. The application has millions of users from various geographical locations. As a result, the management has added the TikTok emojis to increase the fun. Besides, what is a conversation or TikTok video without the necessary emojis? This article explains some facts about emojis, including TikTok secret emojis and how to explore them. Along with the emoji’s filter effect of Filmora gives a due advantage to your TikTok video-sharing journey.

The Path to Success in TikTok Promotion: Essential Methods with Real-World Campaigns

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

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