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[New] In 2024, Decoding Winning TikTok Marketing Techniques
Decoding Winning TikTok Marketing Techniques
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
Boost Creativity and Performance with These Top 10 FREE TikTok Editors for Mac
10+ Free TikTok Video Editing Apps/Website on Mac
Shanoon Cox
Dec 14, 2023• Proven solutions
TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.
In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.
2. FlexClip
It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.
To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.
Pros
● East and free to use
● Several video template
● No need to download software
● Several royalty-free media sources
Cons
● The free version is limited
● Doesn’t have an undo button
3. ClipChamp
ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.
Pros
● The free to use and work in the browser
● Has a large media library
● Lets you import files with just a click
Cons
● The free version offers only limited features
● You have to sign up to use
4. Kawping
Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.
Pros
● Available for free and easy to use
● Doesn’t add watermark
● Comes with several editing features
Cons
● Exports video rather slowly
● Doesn’t have media resources
5. Camtasia
This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.
In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.
Pros
● Screen recording with audio
● Large audio and music library
● Offers video templates
Cons
● The free trial doesn’t offer all features
6. Adobe Rush
It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.
Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.
Pros
● Lets you share videos directly from Tiktok
● Cross-platform availability
● Is compatible with the other video editing software products by Adobe
Cons
● The app cannot be accessed in all corners of the world
● The free version allows you to export just 3 videos every month
7. Wondershare Filmora
Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.
Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.
Pros
● Offers multiple audio and visual effects
● Supports 4K video editing
● Powerful video and sound editing tools
Cons
● Doesn’t allow you to export videos from TikTok to FilmoraX
8. BeeCut
This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.
Pros
● Lets you edit TikTok videos using various tools
● Enables video editing in multiple aspect ratios and resolutions
● Comes with several color strokes, animation, and other effects
Cons
● Doesn’t have Chroma Key function
9. Open Shot
OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.
Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.
Pros
● Provides templates for editing tiles
● Lets you trim videos at your will
● Has free built-in animation and effects
Cons
● Can be buggy at times
10. Kdenlive
Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.
Pros
● Lets you edit video and audio tracks
● Customizes shortcuts easily
● Is an open-source software
Cons
● Updates slowly
11. Blender
This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.
Pros
● Supports GPU and CPU rendering
● Is a 3D creation suite
● Has different sculpture brushes and tools
Cons
● Animation management isn’t smooth
Conclusion
Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.
Learn More: How to Make a Video Meme for Tiktok>>>
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Dec 14, 2023• Proven solutions
TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.
In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.
2. FlexClip
It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.
To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.
Pros
● East and free to use
● Several video template
● No need to download software
● Several royalty-free media sources
Cons
● The free version is limited
● Doesn’t have an undo button
3. ClipChamp
ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.
Pros
● The free to use and work in the browser
● Has a large media library
● Lets you import files with just a click
Cons
● The free version offers only limited features
● You have to sign up to use
4. Kawping
Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.
Pros
● Available for free and easy to use
● Doesn’t add watermark
● Comes with several editing features
Cons
● Exports video rather slowly
● Doesn’t have media resources
5. Camtasia
This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.
In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.
Pros
● Screen recording with audio
● Large audio and music library
● Offers video templates
Cons
● The free trial doesn’t offer all features
6. Adobe Rush
It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.
Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.
Pros
● Lets you share videos directly from Tiktok
● Cross-platform availability
● Is compatible with the other video editing software products by Adobe
Cons
● The app cannot be accessed in all corners of the world
● The free version allows you to export just 3 videos every month
7. Wondershare Filmora
Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.
Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.
Pros
● Offers multiple audio and visual effects
● Supports 4K video editing
● Powerful video and sound editing tools
Cons
● Doesn’t allow you to export videos from TikTok to FilmoraX
8. BeeCut
This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.
Pros
● Lets you edit TikTok videos using various tools
● Enables video editing in multiple aspect ratios and resolutions
● Comes with several color strokes, animation, and other effects
Cons
● Doesn’t have Chroma Key function
9. Open Shot
OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.
Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.
Pros
● Provides templates for editing tiles
● Lets you trim videos at your will
● Has free built-in animation and effects
Cons
● Can be buggy at times
10. Kdenlive
Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.
Pros
● Lets you edit video and audio tracks
● Customizes shortcuts easily
● Is an open-source software
Cons
● Updates slowly
11. Blender
This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.
Pros
● Supports GPU and CPU rendering
● Is a 3D creation suite
● Has different sculpture brushes and tools
Cons
● Animation management isn’t smooth
Conclusion
Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.
Learn More: How to Make a Video Meme for Tiktok>>>
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Dec 14, 2023• Proven solutions
TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.
In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.
2. FlexClip
It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.
To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.
Pros
● East and free to use
● Several video template
● No need to download software
● Several royalty-free media sources
Cons
● The free version is limited
● Doesn’t have an undo button
3. ClipChamp
ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.
Pros
● The free to use and work in the browser
● Has a large media library
● Lets you import files with just a click
Cons
● The free version offers only limited features
● You have to sign up to use
4. Kawping
Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.
Pros
● Available for free and easy to use
● Doesn’t add watermark
● Comes with several editing features
Cons
● Exports video rather slowly
● Doesn’t have media resources
5. Camtasia
This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.
In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.
Pros
● Screen recording with audio
● Large audio and music library
● Offers video templates
Cons
● The free trial doesn’t offer all features
6. Adobe Rush
It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.
Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.
Pros
● Lets you share videos directly from Tiktok
● Cross-platform availability
● Is compatible with the other video editing software products by Adobe
Cons
● The app cannot be accessed in all corners of the world
● The free version allows you to export just 3 videos every month
7. Wondershare Filmora
Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.
Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.
Pros
● Offers multiple audio and visual effects
● Supports 4K video editing
● Powerful video and sound editing tools
Cons
● Doesn’t allow you to export videos from TikTok to FilmoraX
8. BeeCut
This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.
Pros
● Lets you edit TikTok videos using various tools
● Enables video editing in multiple aspect ratios and resolutions
● Comes with several color strokes, animation, and other effects
Cons
● Doesn’t have Chroma Key function
9. Open Shot
OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.
Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.
Pros
● Provides templates for editing tiles
● Lets you trim videos at your will
● Has free built-in animation and effects
Cons
● Can be buggy at times
10. Kdenlive
Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.
Pros
● Lets you edit video and audio tracks
● Customizes shortcuts easily
● Is an open-source software
Cons
● Updates slowly
11. Blender
This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.
Pros
● Supports GPU and CPU rendering
● Is a 3D creation suite
● Has different sculpture brushes and tools
Cons
● Animation management isn’t smooth
Conclusion
Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.
Learn More: How to Make a Video Meme for Tiktok>>>
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Dec 14, 2023• Proven solutions
TikTok is a super popular social media platform where you can create and share short videos with some dance, song, and lip-syncing. Even though the app has built-in video editing tools that are quite effective, at times to make your videos pop, those features might not be enough if you require something unique for your video. So, to avoid using only the limited features provided by TikTok, you need to use good TikTok editing apps/websites.
In this article, we are going to tell you about the top 10+ free TikTok video editing apps/websites that you can use to edit your TikTok videos and make them stand out.
2. FlexClip
It is an online TikTok video creator and editor. You can access it for free. It has several features that you can use for creating engaging TikTok videos in the browser. You do not even have to take the trouble of installing the app on your Mac system.
To make sure that you can easily find the media resource that you need, FlexClip offers a large media library where you can search for audio, video, and photo by using a keyword. So, by using this, you will be able to edit like professionals.
Pros
● East and free to use
● Several video template
● No need to download software
● Several royalty-free media sources
Cons
● The free version is limited
● Doesn’t have an undo button
3. ClipChamp
ClipChamp is another online video editor. It has an intuitive and simple interface. With this, you will be able to enjoy great editing functions. The online TikTok video editor tool caters to all video editing requirements like splitting, cutting, and adding music or text. But this is not all, the tool will also let you apply filters and add a transition. You can access it for free. This is the best video editing tool for beginners.
Pros
● The free to use and work in the browser
● Has a large media library
● Lets you import files with just a click
Cons
● The free version offers only limited features
● You have to sign up to use
4. Kawping
Kapwing is a web-based video editor that can create amazing videos with the help of a few simple steps. All you have to do is upload the video clips to the Kapwing editor and do editing works like trimming, splitting, adding text, resizing, adding music and text, and more. One of the best things about this website is it is not going to add a watermark to the video.
Pros
● Available for free and easy to use
● Doesn’t add watermark
● Comes with several editing features
Cons
● Exports video rather slowly
● Doesn’t have media resources
5. Camtasia
This is video editing software that you can use to edit your videos for TikTok. The platform is equipped with features that optimize the creation of videos. Mac users can expect the software to run smoothly on their system.
In case you are interested in checking out the Camtasia offer, you can try out the free trial. As soon as the period expires, you will have to sign up for a license. When you get the license, you will be able to unlock all the features.
Pros
● Screen recording with audio
● Large audio and music library
● Offers video templates
Cons
● The free trial doesn’t offer all features
6. Adobe Rush
It is an app that is available for macOS, Windows, iOS, and Android. To use this, you do not have to be a video editing professional. As it is a cross-platform app, you can easily create videos using it. You can adjust the video aspect ratio using the color grading effect or some of the motion graphic templates of the app.
Apart from this, it also lets you adjust the Shadows, Vibrance, and Exposure in a video clip. Nevertheless, the free version of the app comes with limited features. Choose the annual or monthly subscription model if you have to expand the cloud storage space.
Pros
● Lets you share videos directly from Tiktok
● Cross-platform availability
● Is compatible with the other video editing software products by Adobe
Cons
● The app cannot be accessed in all corners of the world
● The free version allows you to export just 3 videos every month
7. Wondershare Filmora
Filmora is going to give you access to the editing tools that you will need for creating comic videos or music to share on TikTok. The video editing software for PC and Mac computers allows you to edit footage that has been recorded using smartphones, action cameras, or DSLRs.
Cutting and trimming video clips, creating soundtracks for some music video, or adjusting the aspect ratio are a few things that you can do using Filmora. The exporting features of the video editor are impressive. It lets you select the device where you are going to play the video. You can upload it directly to your TikTok profile.
Pros
● Offers multiple audio and visual effects
● Supports 4K video editing
● Powerful video and sound editing tools
Cons
● Doesn’t allow you to export videos from TikTok to FilmoraX
8. BeeCut
This is a video editing that is quite popular among Mac and Windows users. Apart from having a simple user-interface it also has some powerful video editing functions. With the help of this, you can add exciting and cool filters to your TikTok videos. You can also add overlays, PIP effects, titles, transitions, and much more. The software supports 5 aspect ratios that include 4:3, 3:4, 9:16, 16:9, and 1:1. Even if you have no idea about editing videos on your computer, you can use the editor to create stunning videos in no time.
Pros
● Lets you edit TikTok videos using various tools
● Enables video editing in multiple aspect ratios and resolutions
● Comes with several color strokes, animation, and other effects
Cons
● Doesn’t have Chroma Key function
9. Open Shot
OpenShot is simple and free to use open-source video editor available for Windows, Mac, and Linux. It is a good video editing tool for beginners. With this, you can learn video editing skills. If you have to learn the basics without spending too much time, this video editor is your best shot.
Other than doing basic video editing, you will also be able to render 3D animation. Using this editor, you can slice and trim videos without any hassle.
Pros
● Provides templates for editing tiles
● Lets you trim videos at your will
● Has free built-in animation and effects
Cons
● Can be buggy at times
10. Kdenlive
Albeit the development team has shifted full-steam ahead on Linux, you can use the video editing software on Mac. It supports all popular media formats and lets you add files to the software’s timeline pretty easily.
Pros
● Lets you edit video and audio tracks
● Customizes shortcuts easily
● Is an open-source software
Cons
● Updates slowly
11. Blender
This is a free 3D graphics application that is considered to be one of the top video editors for Mac. It is used for rigging, modeling, UV unwrapping, animation, and more. The blender comes with several advanced features such as powerful character, modifier-based modeling, etc.
Pros
● Supports GPU and CPU rendering
● Is a 3D creation suite
● Has different sculpture brushes and tools
Cons
● Animation management isn’t smooth
Conclusion
Creating videos for TikTok and making them unique becomes easy when you choose one of the best TikTok editing apps/websites. However, FilmoraX is one of the top TikTok editing apps you can use without thinking twice because of its unique and standout features. Download the trial version and check it out.
Learn More: How to Make a Video Meme for Tiktok>>>
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
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- Link: https://tiktok-video-recordings.techidaily.com/new-in-2024-decoding-winning-tiktok-marketing-techniques/
- License: This work is licensed under CC BY-NC-SA 4.0.
