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[New] The Ultimate Guide to TikTok's Most Engaging Rap Songs
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The Ultimate Guide to TikTok’s Most Engaging Rap Songs
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Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.
In this article, you will learn about the top TikTok rap songs 2021.
In this article
01 20 Popular TikTok Rap Songs in 2021
02 Who Is the Best Rapper in TikTok?
Part 1: 20 Popular TikTok Rap Songs in 2021
Check out the popular TikTok rap songs that you can dance to.
1. YNW Melly and 9lokkNine - “223’s”
Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.
2. Megan Thee Stallion Savage
This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.
3. Roddy Ricch the Box
The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.
4. Doja Cat Say So
Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.
5. K Camp Lottery (Renegade)
If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.
6. Cardi B ft Megan Thee Stallion Wap
The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.
7. Saweetie Tap In
Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.
8. Benee Supalonely ft. Gus Dappperton
The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.
9. Tampa Curhat Beat and Karl Wine Baila
This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.
10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)
The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.
11. Rod Wave ft. ATR Son Son Rags2Riches
Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.
12. Pop Smoke What You Know Bout Love
The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.
13. Surfaces Sunday Best
Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.
14. Curtis Waters Stunnin’ ft. Harm Franklin
In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.
15. Doja Cat Boss Bitch
Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.
16. Sada Baby Whole Lotta Choppas
It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.
17. Powfu Death Bed (Coffee for Your Head)
It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.
18. Puri Coño ft. Jhorrmountain x Adje
It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.
19. Young Thug Relationship ft. Future
The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.
20. Jackboys and Travis Scott are OUT WEST ft. Young Thug
This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.
Part 2: Who Is the Best Rapper in TikTok?
Here are the top TikTok rappers and their songs to watch out for.
- Lil Yachty: All you had to say & One Night.
- Saweetie: Confetti and Tap In.
- Young M.A. Body Bag and Beat Box.
- Doja Cat: Say So and Boss Bitch.
- Wiz Khalifa: No Sleep and So High.
Conclusion
One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.
Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.
In this article, you will learn about the top TikTok rap songs 2021.
In this article
01 20 Popular TikTok Rap Songs in 2021
02 Who Is the Best Rapper in TikTok?
Part 1: 20 Popular TikTok Rap Songs in 2021
Check out the popular TikTok rap songs that you can dance to.
1. YNW Melly and 9lokkNine - “223’s”
Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.
2. Megan Thee Stallion Savage
This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.
3. Roddy Ricch the Box
The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.
4. Doja Cat Say So
Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.
5. K Camp Lottery (Renegade)
If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.
6. Cardi B ft Megan Thee Stallion Wap
The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.
7. Saweetie Tap In
Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.
8. Benee Supalonely ft. Gus Dappperton
The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.
9. Tampa Curhat Beat and Karl Wine Baila
This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.
10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)
The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.
11. Rod Wave ft. ATR Son Son Rags2Riches
Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.
12. Pop Smoke What You Know Bout Love
The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.
13. Surfaces Sunday Best
Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.
14. Curtis Waters Stunnin’ ft. Harm Franklin
In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.
15. Doja Cat Boss Bitch
Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.
16. Sada Baby Whole Lotta Choppas
It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.
17. Powfu Death Bed (Coffee for Your Head)
It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.
18. Puri Coño ft. Jhorrmountain x Adje
It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.
19. Young Thug Relationship ft. Future
The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.
20. Jackboys and Travis Scott are OUT WEST ft. Young Thug
This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.
Part 2: Who Is the Best Rapper in TikTok?
Here are the top TikTok rappers and their songs to watch out for.
- Lil Yachty: All you had to say & One Night.
- Saweetie: Confetti and Tap In.
- Young M.A. Body Bag and Beat Box.
- Doja Cat: Say So and Boss Bitch.
- Wiz Khalifa: No Sleep and So High.
Conclusion
One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.
Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.
In this article, you will learn about the top TikTok rap songs 2021.
In this article
01 20 Popular TikTok Rap Songs in 2021
02 Who Is the Best Rapper in TikTok?
Part 1: 20 Popular TikTok Rap Songs in 2021
Check out the popular TikTok rap songs that you can dance to.
1. YNW Melly and 9lokkNine - “223’s”
Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.
2. Megan Thee Stallion Savage
This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.
3. Roddy Ricch the Box
The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.
4. Doja Cat Say So
Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.
5. K Camp Lottery (Renegade)
If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.
6. Cardi B ft Megan Thee Stallion Wap
The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.
7. Saweetie Tap In
Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.
8. Benee Supalonely ft. Gus Dappperton
The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.
9. Tampa Curhat Beat and Karl Wine Baila
This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.
10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)
The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.
11. Rod Wave ft. ATR Son Son Rags2Riches
Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.
12. Pop Smoke What You Know Bout Love
The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.
13. Surfaces Sunday Best
Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.
14. Curtis Waters Stunnin’ ft. Harm Franklin
In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.
15. Doja Cat Boss Bitch
Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.
16. Sada Baby Whole Lotta Choppas
It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.
17. Powfu Death Bed (Coffee for Your Head)
It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.
18. Puri Coño ft. Jhorrmountain x Adje
It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.
19. Young Thug Relationship ft. Future
The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.
20. Jackboys and Travis Scott are OUT WEST ft. Young Thug
This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.
Part 2: Who Is the Best Rapper in TikTok?
Here are the top TikTok rappers and their songs to watch out for.
- Lil Yachty: All you had to say & One Night.
- Saweetie: Confetti and Tap In.
- Young M.A. Body Bag and Beat Box.
- Doja Cat: Say So and Boss Bitch.
- Wiz Khalifa: No Sleep and So High.
Conclusion
One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.
Do you still dream of making your mark on TikTok? Well, for that you need some good dance moves to back the dance. And you will find several TikTok rap songs to do that. When it comes to platforms like TikTok, content creators just have a few seconds to grab the user’s attention before a user swipe to go over to the next one. However, there are a few song artists who have broken the code and have tapped on the power of the app.
In this article, you will learn about the top TikTok rap songs 2021.
In this article
01 20 Popular TikTok Rap Songs in 2021
02 Who Is the Best Rapper in TikTok?
Part 1: 20 Popular TikTok Rap Songs in 2021
Check out the popular TikTok rap songs that you can dance to.
1. YNW Melly and 9lokkNine - “223’s”
Fans are fascinated by the unique approach of the artist to lyrics and music. He has an eccentric persona hopped on the wave when a few tracks received dances from the biggest stars of TikTok and he started getting viral. But “223’s” is the most successful track to date.
2. Megan Thee Stallion Savage
This song has been used in more than 30 million TikTok videos accompanied by Keara Wilson’s dance challenge. Her choreography had such a big impact on TikTok that she was named the dancer by Vogue in their ’21 under 21’ feature.
3. Roddy Ricch the Box
The Box has been a part of more than 2 million TikTok videos. It has also been one of the top songs on Billboard Hot 100. The song received three Grammy Awards nominations in 2021, including the best rap song, song of the year, and best melodic rap performance. It has not been a part of any dance performance but it is used by Jay Will as a meme.
4. Doja Cat Say So
Even though say so was already very popular before it became viral on TikTok. It became one of the popular rap TikTok songs 2021 when Haley Sharp began a dance challenge on this song. There have been more than 18 million videos on this song this year.
5. K Camp Lottery (Renegade)
If you even opened TikTok once last year, you must have seen a video on Lottery (Renegade) on the ‘For You Page’. More than 30 million creators on TikTok participated in a dance challenge on this song. The dance was choreographed by Jalaiah Harmon. Eventually, K Camp was also credited for the choreography following some controversy around Harmon not getting any credit for the dance.
6. Cardi B ft Megan Thee Stallion Wap
The song is collaboration between Megan Thee Stallion and Cardi B. Within just a few hours of its release, Brian Esperson, Guamanian choreographer, shared a routine to the song. This got noticed by Cardi B and then she shared a clip of the video. She also shared the clips of many other dancers who tried choreographing it. This is how the song became viral on TikTok.
7. Saweetie Tap In
Within 11 days of this song’s release date, Lesley Gonzalez, the TikTok star, began a dance challenge. Since then the song has been used in more than 7 million videos. But not all of them are dance challenges.
8. Benee Supalonely ft. Gus Dappperton
The song is by BENEE, a singer from New Zealand. It became popular due to the viral dance challenge by Zoi Lerma. Moreover, The Straits Times had credited the success of the song due to the pandemic as people were easily able to connect to the theme of the song. It has been used in more than 10 million TikTok videos.
9. Tampa Curhat Beat and Karl Wine Baila
This is a dance song with a catchy beat and this too went viral on TikTok. Last year, it was used in more than 24 million videos. Isn’t that amazing.
10. Jawsh 685 and Jason Derulo Laxed (Siren Beat)
The song is originally known as Savage Love. It was created by Jawsh 685, the music producer and a teen from New Zealand. The track had been created to celebrate his Cook Island heritage and Samoan. Later Jason Derulo reached out to him to collaborate on the song and released the song under the name Savage Love without giving credit to Jawsh 685. This song hit the top of the Billboard Hot 100.
11. Rod Wave ft. ATR Son Son Rags2Riches
Within 2 months of its release, the song had featured in over 5 million TikTok videos as a part of the dance challenge.
12. Pop Smoke What You Know Bout Love
The rap song was a part of debut album Shoot for the Stars, Aim for the Moon by Pop Smoke. What You Know Bout Love had been released by the end of 2020 and until 2021, it had more than 12 million TikTok videos on it.
13. Surfaces Sunday Best
Sunday Best is by the band Surfaces. Even though the song was released in 2019, it started gaining traction much later. Thousands of dance routines have been launched on the song.
14. Curtis Waters Stunnin’ ft. Harm Franklin
In case you are searching for a popular song for your TikTok video on how good you feel and look, ‘Stunning’ might be your answer.
15. Doja Cat Boss Bitch
Doja Cat released the song Boss Bitch and since then it has been used by several TikTokers. It is used to highlight your badassery.
16. Sada Baby Whole Lotta Choppas
It is the first single from the rapper’s debut album. Sada Baby’s song and the choreography became viral on TikTok. But after a remix was released featuring Nicki Minaj, the song reached the top of the Billboard.
17. Powfu Death Bed (Coffee for Your Head)
It is a sweet-sounding song by Powfy sampling Coffee by Beabadoobee, the Filipino-British artist. After the song was released on all streaming services, it became popular on TikTok. It helped the song earn more than 4.1 billion plays.
18. Puri Coño ft. Jhorrmountain x Adje
It is another most viral TikTok rap song that you will come across. In fact, it has featured in over 22 million videos on the platform.
19. Young Thug Relationship ft. Future
The rap song by Young Thug had garnered more than 33 million TikTok videos in 2021. It is surely one of the songs to look out for.
20. Jackboys and Travis Scott are OUT WEST ft. Young Thug
This song was released by the end of 2019 but it gained popularity much later and sparked its own dance challenge.
Part 2: Who Is the Best Rapper in TikTok?
Here are the top TikTok rappers and their songs to watch out for.
- Lil Yachty: All you had to say & One Night.
- Saweetie: Confetti and Tap In.
- Young M.A. Body Bag and Beat Box.
- Doja Cat: Say So and Boss Bitch.
- Wiz Khalifa: No Sleep and So High.
Conclusion
One of the best ways to be viral on TikTok and gain more followers is to perform on a viral TikTok song. But to create a high-quality video that resonates with your audience, use Filmora.
Ten Powerful TikTok Strategies for Viral Success
The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.
Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
In this article
02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
03 Tips to Run an Excellent TikTok Ad Campaign
04 Some FAQs about TikTok Campaigns
Part 1: What are TikTok Campaigns?
If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.
The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.
Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.
The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:
- Brands that aim at marketing to customers aged 35 and below
- Brands that target young women, especially those aged from18 to 25 years
- Brands hoping to build a strong presence in Africa, the Middle East, or Asia
Types of TikTok ads/TikTok Brand Campaigns
The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.
1. In-feed ads
They are self-service ads that you can create through the TikTok Ad Manager interface.
2. Image ads
These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.
3. Video ads
Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.
Source: blog.hootsuite.com
4. Spark ads
They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.
5. Pangle Ads
They include Ads placed through the TikTok Audience Network.
6. Carousel ads
It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.
Source: blog.hootsuite.com
Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking
1. NETFLIX WINS WITH USER-GENERATED CONTENT
Source: mediakix.com
Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.
The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.
2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE
Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.
3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS
Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.
Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.
4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER
It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.
The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.
5. MARC JACOBS PERFECTS TIKTOK DUETS
Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.
6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO
Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.
In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.
7. FLIGHTHOUSE IS A CONTENT POWERHOUSE
The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.
For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.
8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE
What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.
There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.
9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK
One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.
So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.
10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES
DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.
They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.
Part 3: Tips to Run an Excellent TikTok Ad Campaign
To successfully launch your first TikTok campaign, check out these five tips!
1. Create Your TikTok Pixel and Events
TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.
Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.
2. Craft Custom Audiences and Create Lookalikes from Them
Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.
The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.
3. Create Target Audiences that Aren’t Too Small
There are around 80 million TikTok users in the U.S. That’s a considerable number, though!
On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.
4. Develop Video Ads Made with TikTok Trends in Mind
You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.
5. Use Excellent Tool to Create Ads
Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
Part 4: Some FAQs about TikTok Campaigns
1 - Are TikTok Ads Campaigns Effective?
The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.
2 - How does TikTok Promote Work?
TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.
3 - How can I boost my TikTok Post?
For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.
Here’s how Promote works
- Choose a video that you want to promote (can be from a TikTok account)
- Set up your promotion
- Watch your numbers grow
Conclusion
These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.
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- Title: [New] The Ultimate Guide to TikTok's Most Engaging Rap Songs
- Author: Stephen
- Created at : 2024-05-23 03:17:24
- Updated at : 2024-05-24 03:17:24
- Link: https://tiktok-video-recordings.techidaily.com/new-the-ultimate-guide-to-tiktoks-most-engaging-rap-songs/
- License: This work is licensed under CC BY-NC-SA 4.0.