TikTok’s Best Practices for Engaging Ad Content and Influential Examples

Since the emergence of TikTok in 2018, the app has grown and developed exponentially. The presence of users having the power to choose what to post has significantly contributed to its growth. During the first quarter, it gained 350 million downloads. Currently, it boasts of having more than 800 million active users globally. However, it continues to grow and is overtaking contemporary applications like Instagram.

TikTok is a social media platform that is easily accessible from mobile phones. Besides its easy accessibility, it is a platform where content creators reach out to the entire world by uploading short videos. Brands have utilized its features like TikTok Ads Manager to market their services. This article elaborates everything about TikTok advertising: reaching your target audience using ads.

In this article

01 Why does TikTok Advertising Matter?

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

02 What are Types of TikTok Ads?

03 Learn from 5 Best TikTok Ad Examples?

04 How to Run Ads on TikTok?

05 Make Your TikTok Ads Attractive with Filmora

Part 1: Why does TikTok Advertising Matter?

1. The current generation dominates the entire platform

As the statement suggests, most TikTok users are teens and young adults. According to research, it is the largest population and has a considerable purchasing power of over $140 billion. Currently known as Generation Z, it also consists of the largest population in the United States and other countries in the world. These statistics imply that your business can grow when you invest in targeting this audience. Therefore, use TikTok Ads Manager to market your business here. As expected, you will collect more revenue from TikTok users.

2. High engagement rate on TikTok

Surprisingly, TikTok has overtaken so many leading brands like Facebookregarding time spent by users. Over 70% of users in the United States and the UK spend more time on TikTok than Facebook. Advertising on TikTok always increases the engagement rate required for your business. Consequently, many companies have taken advantage of that and benefited more than they had on other platforms. Some startling facts?

Young adults’ average time on Facebook is 58.5 minutes, while TikTok consumes 1 hour and 20 minutes of their time every day. Do you know what that means? More people will encounter your products and services on TikTok than on any social media platform. The more significant number of viewers leads to a larger market to get more clients.

3. Advertising on TikTok gets your video to be viewed by many

A larger population retains more information obtained from videos than written information. About 93% of brands have gained many customers by using social media. Advertising your products on social media platforms allows you to reach a wider audience than other ways of communication. Most of the people are members of various social media groups. That translates to reaching a wider audience by using a single ad.

4. The numerous ad formats for TikTok allow more significant engagements

TikTok comes with many TikTok advertising formats that will make you reach a wider audience. Whether they are making videos, watching the “For You” feeds, or whatever they are doing on TikTok, they will still come across your ads.

We have covered these types of advert formats below, so keep reading. If you have never used videos in marketing, give it a try and see miracles happen. Any marketing campaign that utilizes video is always powerful compared to text.

5.TikTok ads convey your products and services to an international audience

TikTok is currently available in 170 countries, and its expansion does not seem to slow down very soon. Moreover, it has many language subtitles amounting to 70. Since most of these languages are international, there’s no reason why you should be hesitating to access a global market. It doesn’t matter whether your business is still getting on its feet. You will quickly get clients by serving them online. Slowly you will find your way out and end up surpassing the branded “marketing experts.”

Part 2: What are Types of TikTok Ads?

We have been stressing about types of TikTok ads, and now they are. There are five TikTok ads examples that you can use to embrace your digital marketing skills.

1. In-Feed Ads

These are ads that will get displayed in the recommended videos of TikTok users. Regardless of their browsing history, they will come across these ads and get anxious about the services they are making efforts to market. The better part is that TikTokers can share your ads and help you to use more negligible amounts of the hard-earned money you spend in purchasing the ads. Viewers can also comment and like your ads. Take advantage of converting those who comment and subscribe to long-term clients—usually, blending this with other marketing tactics makes it even better!

A takeaway tip- include some inspiring music to convince your customers.

2. Brand Takeover ads

These pop-up ads appear on the screen once the user opens the TikTok app. Usually, the ad will stay on the screen for a short time before turning into a feeds ad. Your ad will still be visible in the “For You” section. It can appear as a video or image with hyperlinks to direct the client’s interest to your webpage. It is not just about helping TikTok get backlinks but primarily promoting your business. That’s not just interesting. It’s because your work is made much easier by waiting for the client to click on the ad. Ensure that your ad is impressive enough to have a higher click-through rate. Remember that your click-through rate will determine the number of sales you get.

3. Top View ads

These cover the first post in the “Feeds“ section for a short while. Ground shuttering sounds always accompany them to capture the audience’s attention through the TikTok marketing campaigns. As usual, everyone will always pay attention to what the sound is all about. Right? At that moment, any interested viewers will click the link in the ad, which will direct them to your landing page. That’s where they will find all that they need and might consider trying out what you offer.

4. Branded hashtags ads

Branded hashtags adverts are the most common on TikTok. They will mainly involve asking someone to record a video of a specific action. For instance, they will include uploading a video of something like doing some gymnastics, performing a dance, or something of the sort. The video uploaded is always under specific hashtags.

This idea has been helpful for many content creators whereby clicking on one of the videos leads to the emergence of related videos under the same hashtag. It is a perfect way to build your brand and trust among the clients you deal with. Whenever a customer comes across a video from somebody who has used the same product, they will be automatically convinced.

Have you ever come across customer reviews on marketing brands like Amazon? That’s the same way that this technique works. The only difference is that reviews are written, while branded hashtags have hyperlinks to lead you to a video.

5. Branded effects ads

Unlike branded hashtags adverts, branded effects ads come with unique animations, including applying some filters on the ad. They last for more than a week on TikTok before changing to break the monotony of those who see them. Like your products in the market, customers will always be happy to see your new and improved products. Therefore, you will maintain the content while filter effects are changed occasionally.

Part 3: Learn from 5 Best TikTok Ad Examples

1. Acome

Acome is an example of an In-Feed ad. It deals with electronics, mobile phones, and exposes its products to the entire world, all the way from Indonesia. The ad created increases the visibility of the phones in the competitive marketplace. The company has acquired many clients through this online marketing technique to a more significant extent. This simple ad gained 480,000 clicks, in which 34% percent of the clicks became customers. The method works. Doesn’t it?

2. Kroger

The company launched its campaign when the students were just about to report to schools. The campaign contained videos on students displaying what they had bought from the company. A hashtag also accompanied the ad to promote more services like stationery and bedding equipment necessary for students. The ad generated a lot of organic traffic, boosting its SEO ranking in SERPs by garnering more than 3 million views, 252000 likes, and 1k comments and shares.

3. Guess

Guess specializes in a lucrative business that supplies clothes among the United States’ teens and the youth. Creating a hashtag that displays the youth’s luxurious fashion styles gave them an upper hand over other companies. The engagement rate increased spontaneously with an additional 14.3% click-through rate and gaining 12k new subscribers by partnering with some TikTok marketing agencies.

4. Gusher

Gusher is a candy business that uses TikTok ads to access a broader audience to taste their candies. The first attempt to create a TikTok ad gained new 5 million views. That motivated them to continue using ads that have propelled their business by skyrocketing their purchasing power. TikTok ads have done miracles for many companies, and Gusher is no exception.

5. Ralph Lauren

This was a TikTok ad created to market the clothing business of Ralph Lauren. Did it also use hashtags? Yes, but there was something extra. The company used a social media influencer, Diana Silvers, an actress. Usually, everyone would always want to listen to what celebrities are saying.

The fact that Diana was an actress made the company get recognized. Clients were allowed to make direct purchases just by using a few clicks—the number of customers received that month was tremendous. Increased sales and handling many customers was the talk of the day. It allowed users to access the company directly led to the company using email marketing techniques because of the emails saved during the online purchasing process.

Part 4: How to Run Ads on TikTok?

Creating and running adverts on TikTok should not be difficult. The app has a straightforward way of doing it. Whether you have a small business like a freelancer, you will need to advertise it for direct clients. To use ads, go to the dashboard and select the “Campaign” tab, located at the top. Pick from the available sections from the tab depending on your marketing preferences. You are at liberty to choose from traffic, app installs, and conversions.

Before you begin advertising, have some cash to purchase the ad for as little as $10 for a successful TikTok campaign. The amount you choose to pay depends on the format and duration of the ad. Presently, only short-duration ads are supported. But of course, we expect the period to increase with time. Use the Newsfeed section to get some captivating images for your ads. Also include some videos from your library, template, brilliant video, or upload a new one.

Part 5: Make Your TikTok Ads Attractive with Filmora

Creating an impressive ad or video on TikTok requires you to edit the videos and make them look attractive. We recommend using pro tools like Wondershare Filmora. Are other apps bad? No! But here’s why we recommend Wondershare Filmora:

You can upload the video instantly with Filmora.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

There are many editing built-in tools and features like the application of effects, captions, and fantastic themes. All these are easy to use since no experience is required. The app supports both simple and advanced editing. Ranging from cropping to trimming videos, you are guaranteed to have an excellent experience and a high success rate.

Check out this one before creating your TikTok ads

There are a few points that you should consider to make your video creation outstanding, along with adding TikTok ads songs. Let’s check them out:

Know your budget and target audience –The first thing considered should be the amount to spend on buying ads. Also, know who should access the information. Are you targeting teens? Gamers? Students or whoever you wish to target, tell them how you will serve them and why you should serve them.

Upload a new video. Let the video that you select be original. It should be new so that people find it fascinating. No one would enjoy watching something that has been around for long.

Add text to your videos. The text communicates more information than just video. A call-to-action will do better because readers will get prompted to take immediate action- a TikTok campaign idea that has worked for the leading brands that boast of their many clients.

Conclusion

To sum up, TikTok is an excellent platform to market your business by ads. However, a high-quality ad should be authentic, original, and informative. Use editing tools like Wondershare Filmora and involve some influencers in your videos as you watch your market grow.

Filmmaker’s Finesse for Fabulous TikTok Reactions with Filmora Pro Tools

How to Make TikTok Reaction Videos Easily in 2 Ways

Shanoon Cox

Mar 27, 2024• Proven solutions

With all the videos of different moods and categories available on the platform, TikTok’s reaction is something that makes the footage more engaging. Available for both iOS and Android platforms, TikTok allows you to record, edit , and compile a video of up to 60 seconds, and apply a plethora of filters and animation effects to them along with adding relevant music to awe your audience.

Considering this, here you will learn how to make TikTok reaction videos with ease from within the app itself, and if that’s not enough, using one of the best and most efficient programs available in the market that can even allow you to add unique effects to the reactions you create.

• Part 1: How to Make React Videos on TikTok
• Part 2: How to Use Snap Filmora to Make TikTok Reaction Videos

Bonus: Create A More Attractive Video with Human Segmentation Effect

The human segmentation effect under AI Portrait allows you to isolate people from video background even without a green screen, and then you can composite it to make a reaction video easily. Watch the video tutorial below to find out more details.

Want to read the texts instead of watching videos? Check the complete guide to making a reaction video in 3 ways .

---

Part 1: How to React to a TikTok Video

After being equipped with all the worldly knowledge about TikTok reaction videos, you can follow the steps given below to learn how to react to the footage created by other people:

1. Tap Share and Record Your Reaction

Start TikTok, play the video you want to react on, tap the Share icon from the lower-right area, and tap the React option from the Share to menu. Tap Flip from the top-right corner of the Camera screen to switch between the front and rear camera as needed, optionally tap the Mic icon to disable or enable voice and system audio capture, drag and reposition React window according to the source footage, and tap the Record button from the bottom to start shooting your TikTok reaction. Wait while the source clip and your recording process are complete successfully before moving forward to the next step.

2. Apply Filters

Tap the Filters icon from the top-right corner, tap to pick a filter from those available at the bottom, and tap anywhere on the screen to accept the one you selected and to get back to the previous window.

3. Manage Audio

Tap the Mixer icon from the upper-right corner of the screen, drag the My Voice and Soundtrack Volume sliders to manage your voice recording and the internal audio respectively, and tap Done to save the changes once you’re through with the modifications. Back on the previous window, tap Next from the bottom-right corner.

4. Publish the Video

Tap the Who can view this video option to manage your reaction’s visibility settings (optional). Tap the Save to device toggle switch to prevent TikTok reaction from being stored on your mobile’s storage (optional). Next, tap the Post button from the bottom-right corner to publish the video to TikTok.

More creative tricks about TikTok video: Clone Yourself in TikTok

Part 2: How to Make Reaction Videos with Filmora

Even though you can make TikTok reaction videos using its own filters and audio mixing tools that work pretty well under ideal conditions, if you are a perfectionist and like precision in anything you do or create, you need a dedicated program that has been designed specifically for the purpose.

Although several such tools are available in the market and can be easily downloaded and used, the best among them is Filmora by Wondershare. Wondershare Filmora is an industry-standard production and post-production tool for both Mac and Windows PCs that the majority of users prefer over its competitors such as Adobe Premiere Pro, Final Cut Pro X, etc. This is because Filmora offers simple UI, is less resource-intensive, and is able to render the outputs significantly faster.

You can learn how to make TikTok reaction videos using Wondershare Filmora by following the steps given below:

Note: Before proceeding, make sure that you have already copied the source (and the reaction) video(s) from your smartphone to your computer.

1. Create New Project and Set Preferences

Start Wondershare Filmora on your Windows or Mac PC, go to File > New Project and click 9:16 (Portrait) from the submenu that appears.

Click Split Screen from the standard toolbar at the top, hover mouse to the screen type preset you want to use, click the + ( Add to Project ) icon that appears at the bottom-right corner of the thumbnail, and click OK from the bottom-right corner once the preset is added to the Timeline.

2. Import and Add Video(s) Preview/Timeline

Click the Media button from the standard toolbar, click anywhere inside the Media window at the upper-left corner, and when the Open box comes up, select and import the video file(s) you want to participate in the TikTok reaction. Alternatively, you can also click Record from below the standard toolbar, and choose any of the options to record your own video or voice right from within Wondershare Filmora itself.

Next, click and drag each of the imported videos to their corresponding screen sections in the Preview window in the upper-right area. Notice how the files are automatically added to the Timeline at the bottom.

3. Add Elements and Titles

Click Elements from the standard toolbar, hover mouse to the element you want to add to the reaction, click the + icon that appears at the center of the thumbnail, and reposition the element in the Timeline to match the duration with that of the reaction you are creating.

4. Export the Reaction

Click EXPORT from the top-middle section of the interface, go to the Local tab from the top of the Export box that appears next, select your preferred format from the left bar, optionally choose a destination folder from the right window, optionally click SETTINGS to fine-tune the output preferences as needed, and click EXPORT from the bottom-right corner to export the TikTok reaction. Or, you can save it in the settings perfect for iPhone or another device.

Below is a sample reaction video made with Filmora, you can do much better than that for your TikTok account:

Besides using Filmora to edit reaction videos with the split-screen presets, you can also use some other video editing software to create a reaction video . Filmora can empower your video creation with more creativity, watch the video below and download Filmora to try.

Conclusion

A TikTok reaction enables you to make the source videos more fun and entertaining. Luckily the app itself has a “React” button that helps you create TikTok reaction videos with merely a few simple taps. However, if you feel that the built-in options are not as robust as they should be, a third-party program like Wondershare Filmora is something you would definitely love to try your hands on as the software is not only easy to use, it is also lightweight, and doesn’t put any overhead on your computer hardware.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

With all the videos of different moods and categories available on the platform, TikTok’s reaction is something that makes the footage more engaging. Available for both iOS and Android platforms, TikTok allows you to record, edit , and compile a video of up to 60 seconds, and apply a plethora of filters and animation effects to them along with adding relevant music to awe your audience.

Considering this, here you will learn how to make TikTok reaction videos with ease from within the app itself, and if that’s not enough, using one of the best and most efficient programs available in the market that can even allow you to add unique effects to the reactions you create.

• Part 1: How to Make React Videos on TikTok
• Part 2: How to Use Snap Filmora to Make TikTok Reaction Videos

Bonus: Create A More Attractive Video with Human Segmentation Effect

The human segmentation effect under AI Portrait allows you to isolate people from video background even without a green screen, and then you can composite it to make a reaction video easily. Watch the video tutorial below to find out more details.

Want to read the texts instead of watching videos? Check the complete guide to making a reaction video in 3 ways .

---

Part 1: How to React to a TikTok Video

After being equipped with all the worldly knowledge about TikTok reaction videos, you can follow the steps given below to learn how to react to the footage created by other people:

1. Tap Share and Record Your Reaction

Start TikTok, play the video you want to react on, tap the Share icon from the lower-right area, and tap the React option from the Share to menu. Tap Flip from the top-right corner of the Camera screen to switch between the front and rear camera as needed, optionally tap the Mic icon to disable or enable voice and system audio capture, drag and reposition React window according to the source footage, and tap the Record button from the bottom to start shooting your TikTok reaction. Wait while the source clip and your recording process are complete successfully before moving forward to the next step.

2. Apply Filters

Tap the Filters icon from the top-right corner, tap to pick a filter from those available at the bottom, and tap anywhere on the screen to accept the one you selected and to get back to the previous window.

3. Manage Audio

Tap the Mixer icon from the upper-right corner of the screen, drag the My Voice and Soundtrack Volume sliders to manage your voice recording and the internal audio respectively, and tap Done to save the changes once you’re through with the modifications. Back on the previous window, tap Next from the bottom-right corner.

4. Publish the Video

Tap the Who can view this video option to manage your reaction’s visibility settings (optional). Tap the Save to device toggle switch to prevent TikTok reaction from being stored on your mobile’s storage (optional). Next, tap the Post button from the bottom-right corner to publish the video to TikTok.

More creative tricks about TikTok video: Clone Yourself in TikTok

Part 2: How to Make Reaction Videos with Filmora

Even though you can make TikTok reaction videos using its own filters and audio mixing tools that work pretty well under ideal conditions, if you are a perfectionist and like precision in anything you do or create, you need a dedicated program that has been designed specifically for the purpose.

Although several such tools are available in the market and can be easily downloaded and used, the best among them is Filmora by Wondershare. Wondershare Filmora is an industry-standard production and post-production tool for both Mac and Windows PCs that the majority of users prefer over its competitors such as Adobe Premiere Pro, Final Cut Pro X, etc. This is because Filmora offers simple UI, is less resource-intensive, and is able to render the outputs significantly faster.

You can learn how to make TikTok reaction videos using Wondershare Filmora by following the steps given below:

Note: Before proceeding, make sure that you have already copied the source (and the reaction) video(s) from your smartphone to your computer.

1. Create New Project and Set Preferences

Start Wondershare Filmora on your Windows or Mac PC, go to File > New Project and click 9:16 (Portrait) from the submenu that appears.

Click Split Screen from the standard toolbar at the top, hover mouse to the screen type preset you want to use, click the + ( Add to Project ) icon that appears at the bottom-right corner of the thumbnail, and click OK from the bottom-right corner once the preset is added to the Timeline.

2. Import and Add Video(s) Preview/Timeline

Click the Media button from the standard toolbar, click anywhere inside the Media window at the upper-left corner, and when the Open box comes up, select and import the video file(s) you want to participate in the TikTok reaction. Alternatively, you can also click Record from below the standard toolbar, and choose any of the options to record your own video or voice right from within Wondershare Filmora itself.

Next, click and drag each of the imported videos to their corresponding screen sections in the Preview window in the upper-right area. Notice how the files are automatically added to the Timeline at the bottom.

3. Add Elements and Titles

Click Elements from the standard toolbar, hover mouse to the element you want to add to the reaction, click the + icon that appears at the center of the thumbnail, and reposition the element in the Timeline to match the duration with that of the reaction you are creating.

4. Export the Reaction

Click EXPORT from the top-middle section of the interface, go to the Local tab from the top of the Export box that appears next, select your preferred format from the left bar, optionally choose a destination folder from the right window, optionally click SETTINGS to fine-tune the output preferences as needed, and click EXPORT from the bottom-right corner to export the TikTok reaction. Or, you can save it in the settings perfect for iPhone or another device.

Below is a sample reaction video made with Filmora, you can do much better than that for your TikTok account:

Besides using Filmora to edit reaction videos with the split-screen presets, you can also use some other video editing software to create a reaction video . Filmora can empower your video creation with more creativity, watch the video below and download Filmora to try.

Conclusion

A TikTok reaction enables you to make the source videos more fun and entertaining. Luckily the app itself has a “React” button that helps you create TikTok reaction videos with merely a few simple taps. However, if you feel that the built-in options are not as robust as they should be, a third-party program like Wondershare Filmora is something you would definitely love to try your hands on as the software is not only easy to use, it is also lightweight, and doesn’t put any overhead on your computer hardware.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

With all the videos of different moods and categories available on the platform, TikTok’s reaction is something that makes the footage more engaging. Available for both iOS and Android platforms, TikTok allows you to record, edit , and compile a video of up to 60 seconds, and apply a plethora of filters and animation effects to them along with adding relevant music to awe your audience.

Considering this, here you will learn how to make TikTok reaction videos with ease from within the app itself, and if that’s not enough, using one of the best and most efficient programs available in the market that can even allow you to add unique effects to the reactions you create.

• Part 1: How to Make React Videos on TikTok
• Part 2: How to Use Snap Filmora to Make TikTok Reaction Videos

Bonus: Create A More Attractive Video with Human Segmentation Effect

The human segmentation effect under AI Portrait allows you to isolate people from video background even without a green screen, and then you can composite it to make a reaction video easily. Watch the video tutorial below to find out more details.

Want to read the texts instead of watching videos? Check the complete guide to making a reaction video in 3 ways .

---

Part 1: How to React to a TikTok Video

After being equipped with all the worldly knowledge about TikTok reaction videos, you can follow the steps given below to learn how to react to the footage created by other people:

1. Tap Share and Record Your Reaction

Start TikTok, play the video you want to react on, tap the Share icon from the lower-right area, and tap the React option from the Share to menu. Tap Flip from the top-right corner of the Camera screen to switch between the front and rear camera as needed, optionally tap the Mic icon to disable or enable voice and system audio capture, drag and reposition React window according to the source footage, and tap the Record button from the bottom to start shooting your TikTok reaction. Wait while the source clip and your recording process are complete successfully before moving forward to the next step.

2. Apply Filters

Tap the Filters icon from the top-right corner, tap to pick a filter from those available at the bottom, and tap anywhere on the screen to accept the one you selected and to get back to the previous window.

3. Manage Audio

Tap the Mixer icon from the upper-right corner of the screen, drag the My Voice and Soundtrack Volume sliders to manage your voice recording and the internal audio respectively, and tap Done to save the changes once you’re through with the modifications. Back on the previous window, tap Next from the bottom-right corner.

4. Publish the Video

Tap the Who can view this video option to manage your reaction’s visibility settings (optional). Tap the Save to device toggle switch to prevent TikTok reaction from being stored on your mobile’s storage (optional). Next, tap the Post button from the bottom-right corner to publish the video to TikTok.

More creative tricks about TikTok video: Clone Yourself in TikTok

Part 2: How to Make Reaction Videos with Filmora

Even though you can make TikTok reaction videos using its own filters and audio mixing tools that work pretty well under ideal conditions, if you are a perfectionist and like precision in anything you do or create, you need a dedicated program that has been designed specifically for the purpose.

Although several such tools are available in the market and can be easily downloaded and used, the best among them is Filmora by Wondershare. Wondershare Filmora is an industry-standard production and post-production tool for both Mac and Windows PCs that the majority of users prefer over its competitors such as Adobe Premiere Pro, Final Cut Pro X, etc. This is because Filmora offers simple UI, is less resource-intensive, and is able to render the outputs significantly faster.

You can learn how to make TikTok reaction videos using Wondershare Filmora by following the steps given below:

Note: Before proceeding, make sure that you have already copied the source (and the reaction) video(s) from your smartphone to your computer.

1. Create New Project and Set Preferences

Start Wondershare Filmora on your Windows or Mac PC, go to File > New Project and click 9:16 (Portrait) from the submenu that appears.

Click Split Screen from the standard toolbar at the top, hover mouse to the screen type preset you want to use, click the + ( Add to Project ) icon that appears at the bottom-right corner of the thumbnail, and click OK from the bottom-right corner once the preset is added to the Timeline.

2. Import and Add Video(s) Preview/Timeline

Click the Media button from the standard toolbar, click anywhere inside the Media window at the upper-left corner, and when the Open box comes up, select and import the video file(s) you want to participate in the TikTok reaction. Alternatively, you can also click Record from below the standard toolbar, and choose any of the options to record your own video or voice right from within Wondershare Filmora itself.

Next, click and drag each of the imported videos to their corresponding screen sections in the Preview window in the upper-right area. Notice how the files are automatically added to the Timeline at the bottom.

3. Add Elements and Titles

Click Elements from the standard toolbar, hover mouse to the element you want to add to the reaction, click the + icon that appears at the center of the thumbnail, and reposition the element in the Timeline to match the duration with that of the reaction you are creating.

4. Export the Reaction

Click EXPORT from the top-middle section of the interface, go to the Local tab from the top of the Export box that appears next, select your preferred format from the left bar, optionally choose a destination folder from the right window, optionally click SETTINGS to fine-tune the output preferences as needed, and click EXPORT from the bottom-right corner to export the TikTok reaction. Or, you can save it in the settings perfect for iPhone or another device.

Below is a sample reaction video made with Filmora, you can do much better than that for your TikTok account:

Besides using Filmora to edit reaction videos with the split-screen presets, you can also use some other video editing software to create a reaction video . Filmora can empower your video creation with more creativity, watch the video below and download Filmora to try.

Conclusion

A TikTok reaction enables you to make the source videos more fun and entertaining. Luckily the app itself has a “React” button that helps you create TikTok reaction videos with merely a few simple taps. However, if you feel that the built-in options are not as robust as they should be, a third-party program like Wondershare Filmora is something you would definitely love to try your hands on as the software is not only easy to use, it is also lightweight, and doesn’t put any overhead on your computer hardware.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

With all the videos of different moods and categories available on the platform, TikTok’s reaction is something that makes the footage more engaging. Available for both iOS and Android platforms, TikTok allows you to record, edit , and compile a video of up to 60 seconds, and apply a plethora of filters and animation effects to them along with adding relevant music to awe your audience.

Considering this, here you will learn how to make TikTok reaction videos with ease from within the app itself, and if that’s not enough, using one of the best and most efficient programs available in the market that can even allow you to add unique effects to the reactions you create.

• Part 1: How to Make React Videos on TikTok
• Part 2: How to Use Snap Filmora to Make TikTok Reaction Videos

Bonus: Create A More Attractive Video with Human Segmentation Effect

The human segmentation effect under AI Portrait allows you to isolate people from video background even without a green screen, and then you can composite it to make a reaction video easily. Watch the video tutorial below to find out more details.

Want to read the texts instead of watching videos? Check the complete guide to making a reaction video in 3 ways .

---

Part 1: How to React to a TikTok Video

After being equipped with all the worldly knowledge about TikTok reaction videos, you can follow the steps given below to learn how to react to the footage created by other people:

1. Tap Share and Record Your Reaction

Start TikTok, play the video you want to react on, tap the Share icon from the lower-right area, and tap the React option from the Share to menu. Tap Flip from the top-right corner of the Camera screen to switch between the front and rear camera as needed, optionally tap the Mic icon to disable or enable voice and system audio capture, drag and reposition React window according to the source footage, and tap the Record button from the bottom to start shooting your TikTok reaction. Wait while the source clip and your recording process are complete successfully before moving forward to the next step.

2. Apply Filters

Tap the Filters icon from the top-right corner, tap to pick a filter from those available at the bottom, and tap anywhere on the screen to accept the one you selected and to get back to the previous window.

3. Manage Audio

Tap the Mixer icon from the upper-right corner of the screen, drag the My Voice and Soundtrack Volume sliders to manage your voice recording and the internal audio respectively, and tap Done to save the changes once you’re through with the modifications. Back on the previous window, tap Next from the bottom-right corner.

4. Publish the Video

Tap the Who can view this video option to manage your reaction’s visibility settings (optional). Tap the Save to device toggle switch to prevent TikTok reaction from being stored on your mobile’s storage (optional). Next, tap the Post button from the bottom-right corner to publish the video to TikTok.

More creative tricks about TikTok video: Clone Yourself in TikTok

Part 2: How to Make Reaction Videos with Filmora

Even though you can make TikTok reaction videos using its own filters and audio mixing tools that work pretty well under ideal conditions, if you are a perfectionist and like precision in anything you do or create, you need a dedicated program that has been designed specifically for the purpose.

Although several such tools are available in the market and can be easily downloaded and used, the best among them is Filmora by Wondershare. Wondershare Filmora is an industry-standard production and post-production tool for both Mac and Windows PCs that the majority of users prefer over its competitors such as Adobe Premiere Pro, Final Cut Pro X, etc. This is because Filmora offers simple UI, is less resource-intensive, and is able to render the outputs significantly faster.

You can learn how to make TikTok reaction videos using Wondershare Filmora by following the steps given below:

Note: Before proceeding, make sure that you have already copied the source (and the reaction) video(s) from your smartphone to your computer.

1. Create New Project and Set Preferences

Start Wondershare Filmora on your Windows or Mac PC, go to File > New Project and click 9:16 (Portrait) from the submenu that appears.

Click Split Screen from the standard toolbar at the top, hover mouse to the screen type preset you want to use, click the + ( Add to Project ) icon that appears at the bottom-right corner of the thumbnail, and click OK from the bottom-right corner once the preset is added to the Timeline.

2. Import and Add Video(s) Preview/Timeline

Click the Media button from the standard toolbar, click anywhere inside the Media window at the upper-left corner, and when the Open box comes up, select and import the video file(s) you want to participate in the TikTok reaction. Alternatively, you can also click Record from below the standard toolbar, and choose any of the options to record your own video or voice right from within Wondershare Filmora itself.

Next, click and drag each of the imported videos to their corresponding screen sections in the Preview window in the upper-right area. Notice how the files are automatically added to the Timeline at the bottom.

3. Add Elements and Titles

Click Elements from the standard toolbar, hover mouse to the element you want to add to the reaction, click the + icon that appears at the center of the thumbnail, and reposition the element in the Timeline to match the duration with that of the reaction you are creating.

4. Export the Reaction

Click EXPORT from the top-middle section of the interface, go to the Local tab from the top of the Export box that appears next, select your preferred format from the left bar, optionally choose a destination folder from the right window, optionally click SETTINGS to fine-tune the output preferences as needed, and click EXPORT from the bottom-right corner to export the TikTok reaction. Or, you can save it in the settings perfect for iPhone or another device.

Below is a sample reaction video made with Filmora, you can do much better than that for your TikTok account:

Besides using Filmora to edit reaction videos with the split-screen presets, you can also use some other video editing software to create a reaction video . Filmora can empower your video creation with more creativity, watch the video below and download Filmora to try.

Conclusion

A TikTok reaction enables you to make the source videos more fun and entertaining. Luckily the app itself has a “React” button that helps you create TikTok reaction videos with merely a few simple taps. However, if you feel that the built-in options are not as robust as they should be, a third-party program like Wondershare Filmora is something you would definitely love to try your hands on as the software is not only easy to use, it is also lightweight, and doesn’t put any overhead on your computer hardware.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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