Unlocking the Art of Slow Time Video on TikTok

TikTok is a music video-making program that enables users to create entertaining, innovative, and visually appealing videos. The program gives users a plethora of tools and alternatives to help them increase their creativity and originality when it comes to their material. It is possible to apply the Slow-motion effect to a video using one of the tools that TikTok gives to its users.

The slow-motion effect will slow down the pace of that specific area of the movie, which will significantly impact the overall quality of your content. Therefore, in this article, we have compiled a comprehensive guide that will show you the exact methods of making Slow Motion Tik Tok videos for your social content. Let’s get started!

In this article

01 How to Record Tik Tok Video Wit Slow Motion Effects?

02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

03 How to Slow Down Tik Tok Videos Online for Free?

04 How to Slow TikTok Video And Song Using Filmora?

Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?

TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.

In this section, we’ll go through how to record a TikTok video with the slow-mo effect.

Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.

Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.

Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.

Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.

Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.

Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.

Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.

Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.

It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.

Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.

Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.

Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.

Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.

Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.

Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.

(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).

Part 3: How to Slow Down Tik Tok Videos Online for Free?

Kapwing

In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.

Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:

Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.

Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.

Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.

Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.

For more detail, you can check this article: How to make a slo-mo video with Kapwing?

Part 4: How to Slow TikTok Video And Song Using Filmora?

In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.

Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.

Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.

Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.

You may adjust the video speed by dragging the slider to the right or left as needed.

Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.

After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.

Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.

Conclusion

Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.

02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

03 How to Slow Down Tik Tok Videos Online for Free?

04 How to Slow TikTok Video And Song Using Filmora?

Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?

TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.

In this section, we’ll go through how to record a TikTok video with the slow-mo effect.

Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.

Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.

Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.

Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.

Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.

Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.

Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.

Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.

It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.

Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.

Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.

Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.

Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.

Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.

Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.

(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).

Part 3: How to Slow Down Tik Tok Videos Online for Free?

Kapwing

In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.

Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:

Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.

Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.

Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.

Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.

For more detail, you can check this article: How to make a slo-mo video with Kapwing?

Part 4: How to Slow TikTok Video And Song Using Filmora?

In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.

Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.

Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.

Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.

You may adjust the video speed by dragging the slider to the right or left as needed.

Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.

After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.

Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.

Conclusion

Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.

02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

03 How to Slow Down Tik Tok Videos Online for Free?

04 How to Slow TikTok Video And Song Using Filmora?

Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?

TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.

In this section, we’ll go through how to record a TikTok video with the slow-mo effect.

Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.

Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.

Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.

Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.

Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.

Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.

Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.

Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.

It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.

Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.

Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.

Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.

Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.

Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.

Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.

(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).

Part 3: How to Slow Down Tik Tok Videos Online for Free?

Kapwing

In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.

Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:

Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.

Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.

Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.

Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.

For more detail, you can check this article: How to make a slo-mo video with Kapwing?

Part 4: How to Slow TikTok Video And Song Using Filmora?

In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.

Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.

Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.

Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.

You may adjust the video speed by dragging the slider to the right or left as needed.

Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.

After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.

Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.

Conclusion

Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.

02 How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

03 How to Slow Down Tik Tok Videos Online for Free?

04 How to Slow TikTok Video And Song Using Filmora?

Part 1: How to Record Tik Tok Video Wit Slow Motion Effects?

TikTok videos may benefit from adding effects, which is a simple process. You may do it during the recording process or after the fact in post-production. One viral effect is slow-motion. You can use this to create some quite amusing videos, particularly when combined with other effects.

In this section, we’ll go through how to record a TikTok video with the slow-mo effect.

Step 1: The first step is to Open Tik Tok, which can be accomplished by searching for the program on your smartphone. When you first launch TikTok, it will open in the feed area by default, as seen below. Navigation to the new video screen requires one press on the + symbol at the bottom of your screen, as seen in the image below before it will appear.

Note: You will be taken to the recording area, where your phone’s camera will be launched immediately.

Step 2: When you first access the new video area, a bar displaying the various recording speeds displays, as seen in the screenshot below. It is necessary to pick the slowest feasible speed.

Tip: You may also select the video’s pace based on your preferences and how sluggish you want to make the movie seem.

Step 3: Next to selecting the desired speed, you must go to the following screen. It is possible to see a Check Mark option appear in the right-hand corner of the screen, as seen in the illustration. Tap on it once to advance to the next stage.

Step 4: Then, go to the next step after selecting the desired speed. As seen below, you must record the video by Tapping and Holding the Red Color Record button for some time.

Note: Once the video has been recorded and is in a slower speed, it will automatically be recorded in slow motion. You can use this method to record your TikTok videos with a slow-motion effect.

Part 2: How o Add Slow-Mo Effects After Recording Videos on Tik Tok?

What about the videos you have already recorded on your TikTok application? Can you slow them down too? The following steps illustrate how to apply a slow-motion effect to your TikTok videos once they have been recorded using the app.

It is simple to record a video by simply going to the “Add new” area and selecting the video of your choosing to record. When you’ve finished recording, choose the next choice from the drop-down menu. Following that, you may proceed with the procedure.

Step 1: Once you’ve arrived at the next screen, you’ll need to click on the Circular clock symbol to activate the effect. It is located in the bottom left corner of the screen, as seen below.

Tip: To access it, click on it. To access the effects, tap on it once. The effects under the Filter effects section will be immediately activated.

Step 2: To use this feature, you must browse the Time Effects part of the effects section. To do so, choose “Time effects“ from the drop-down menu in the bottom right corner of the screen, as shown by the arrow in the image below. It will provide you with different temporal effects.

Step 3: It is necessary to choose the Slow Motion option from the list of alternatives that appears, as shown in the figure below. This will give the video the appearance of being in slow motion.

Tip: Changing the length of the slow-motion is accomplished by dragging the green square that appears on the screen. Drag it to any portion of the page where you want the slow-motion effect to appear.

Step 4: Once you’re pleased with the effect, you may save it by selecting the save option from the menu. As seen in the illustration below, click on “Save“ will save your work.

(Note: You will be returned to the previous screen if you do so. After that, you may edit it with whatever filters you want and publish it just like any other video).

Part 3: How to Slow Down Tik Tok Videos Online for Free?

Kapwing

In a couple of seconds, Kapwing can speed up and slow down short videos. Slo-mo, timelapse, and hyperspeed films may be made with no editing skills then shared on social networking websites like YouTube.

Get started by uploading a video or pasting a URL. AVI, MP4, MOV, and 3PG are all supported formats by Kapwing. As slow as 0.25x for a slow-motion movie and as much as 4x for an enhanced video are available. Let’s give you a step-by-step illustration:

Step 1: On TikTok, find the video you want to slow down and click on. You have the option of slowing down videos from other people’s profiles and those from your profile. Copy the URL that appears when you click the Share button.

Step 2: This is where Kapwing comes in, and we utilize it on our PC using Chrome to accomplish our objective. Visit https://www.kapwing.com/ and copy the URL of the TikTok video and paste it into Kapwing.

Step 3: Go to the Speed section, and use the – and + buttons to make the video slow down or speed up. After selecting “slow-motion“ as your preferred speed, press the “play“ button to begin watching the movie. If the video moves too slowly, click on the Plus sign and keep rewatching it until you’re satisfied with the pace.

Step 4: This step is optional, but it comes in useful if you’re performing in a duet or if you want to watch a TikTok video while you’re not connected to the internet. Following your completion of the speed adjustment, go to the top of the studio and click Export Video. After your video has been processed, you may save it to your device by clicking the Download button.

For more detail, you can check this article: How to make a slo-mo video with Kapwing?

Part 4: How to Slow TikTok Video And Song Using Filmora?

In principle, TikTok can meet the majority of users’ video creation, editing, and sharing requirements. While the TikTok app can produce high-quality videos, it may fall short when it comes to adding unique effects to your videos.

Then you’ll want the assistance of a professional video editing program to complete your project. Also, you must know about online TikTok downloaders without watermarks . But what if you wish to enhance and refine these videos? We want to offer to you Filmora Video Editor to make a slow-motion TikTok video as quickly and simply as possible.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Step 1: Launch the Filmora Video Editor, with its aspect ratio set to 9:16 since it’s downloaded the TikTok video. Then, to access the editing panel, choose “New Project“ from the menu bar.

Step 2: Drag and drag the video right into the interface to edit it. Alternatively, you can choose “Add files“ from the drop-down menu by clicking the “+” button. Using the media library, drag and drop the video you wish to slow down onto the timeline once added to the project.

Step 3: To access the speed control panel, pick the video on the timeline and right-click on it, then choose “Speed“ from the context menu, and then select Speed and Duration option.

You may adjust the video speed by dragging the slider to the right or left as needed.

Note: The Filmora Video Editor enables you to modify the playback speed to as little as TEN times slower than the actual speed of the video.

After that, you may use various editing tools to create your video one-of-a-kind and spectacular, depending on your requirements.

Step 5: It’s time to save your modified movie clip to your device. Click the Export button to save the video to your local or share to YouTube or Vimeo directly.

Conclusion

Well, now you know how you can add the slo-mo effect on Slow Motion TikTok videos. We have covered the most straightforward steps with their respective screenshots that will give you a proper illustration to help you make and apply slow-motion effects to your videos. In the end, for PC users, you can even use Wondershare Filmora to apply slow-motion effects to your videos on PC. It’s one of the best and most easy-to-use software for PC users.

Mastering the Art of Powerful TikTok Campaigns

The young audiences commonly use TikTok, with over 60% of its users aged between 10 and 29 years. The users range from influencers, individuals who use it for entertainment, and brands to gain authority and awareness. In 2020, most people spent their days at home, making its popularity explode. Conclusively, the marketing opportunities increased.

Individuals and brands can promote their businesses using the TikTok campaign. The high engagement of the young audience, as mentioned earlier, makes the app outstanding. 90% of the young audience accesses the app several times a day. The high accessibility guarantees broad reach. The breakthrough within the app is very high as compared to other apps. It ensures all videos have easy engagement. Despite you having a small circle, your videos can still go viral. The app’s design with TikTok campaigns helps businesses grow since you can easily access influencers and users within a limited physical location.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

In this article

01 What are TikTok Campaigns?

02 Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

03 Tips to Run an Excellent TikTok Ad Campaign

04 Some FAQs about TikTok Campaigns

Part 1: What are TikTok Campaigns?

If you intend on marketing to younger adults, especially women, then TikTok is the best platform. It makes this option be a natural fit. Women make up almost half the total number of users aged between 18 and 24 years in the advertising audience.

The largest TikTok audience is in the United States, with over 120,768,500 people. The percentage of adults within the app is the most exciting part. All TikTok ads can reach other countries apart from American content. They can reach Asia and the Middle East as well undoubtedly.

Ads on the TikTok ad campaign offer excellent reach if you intend to work with an international audience.

The question now is who needs to invest in TikTok advertisement? Brands with a range of audiences may find TikTok is a better platform to test their campaigns. Ads in the TikTok app are better for the following:

• Brands that aim at marketing to customers aged 35 and below
• Brands that target young women, especially those aged from18 to 25 years
• Brands hoping to build a strong presence in Africa, the Middle East, or Asia

Types of TikTok ads/TikTok Brand Campaigns

The below-mentioned best TikTok campaigns or ads are all kinds of successful TikTok campaigns that you will likely encounter while navigating through the TikTok app. The ads are limited, and not all can be accessed or seen in all areas.

1. In-feed ads

They are self-service ads that you can create through the TikTok Ad Manager interface.

2. Image ads

These ads only run in TikTok News Feeds apps like Babe, BuzzVideo, and TopBuzz. They include brand or app name, ad text, and an image.

3. Video ads

Videos here run from 5-60 seconds. Just as the image ads, they also include a brand and app name and ad text. Additionally, it consists of a video and an ad display image.

Source: blog.hootsuite.com

4. Spark ads

They allow your brand to boost organic content from other users or your account. Research conducted by TikTok has shown that these types of ads have a 24% higher competition rate and a 142% higher engagement rate than In-Feed ads.

5. Pangle Ads

They include Ads placed through the TikTok Audience Network.

6. Carousel ads

It only runs in TikTok’s News Feed apps, including 10 images with unique captions per ad.

Source: blog.hootsuite.com

Part 2: Top 10 TikTok Ads/ TikTok Brand Campaigns Examples Worth looking

1. NETFLIX WINS WITH USER-GENERATED CONTENT

Source: mediakix.com

Research has shown Netflix to be the second most followed brand behind Flighthouse on TikTok. Netflix has a massive pool of original content. The majority of the clips consist of interviews with actors, humorous skits, and video clips from the latest shows. Averagely three posts are posted on TikTok by Netflix within a day. The videos gain an average of over one million followers monthly.

The leading advertiser on TikTok is Netflix and produces one extensive scale TikTok campaign on average every month. For them, User-generated content has worked very well. Their #WhatsYourPower AR branded effect got used by over 112,000 people. It is likely the most significant amount of U.G.C. for any brand on TikTok so far.

2. E.L.F COSMETICS SETS TRENDS WITH TIKTOK LIVE

Cosmetic brand e.l.f. is a frontrunner in the best beauty brands on successful TikTok campaign examples. It is one of the first beauty brands to market through TikTok. The beauty brand recently created an NFT collection that promotes cryptocurrency, and the group launched its Twitch channel.

3. AMAZON TRACKS SALES THROUGH TIKTOK AMBASSADORS

Amazon understands marketing, so they use the TikTok influence to market their services with five accounts on TikTok run by Amazon. The five accounts are @amazonprimevideo, @amazonmusic,@amazonfashion, @amazon, and @primestudent. Among the five, Amazon Prime Video has the most followers, over 6.7M followers. The brand can launch great, traditional ads, and they have occasionally done that.

Amazon is the third most hashtag-challenged brand on TikTok, with Netflix and Kraft Foods leading the pack. They recognize influencers’ potential, which is why they partnered with over 40 micro and mega influencers in a single Amazon Fashion campaign as one of the best TikTok campaign ideas to carry their #PajamaJam challenge to the next level.

4. GYMSHARK SETS THE BAR FOR FITNESS ON TIKTOK AS AN EARLY ADOPTER

It possesses a great example of how jumping on trends pays off. They first published in April 2018 after joining TikTok out of the blues. Despite their content not being revolutionary, they make up for it with consistency.

The brand posts high-quality videos consistently and has a good understanding of its audience’s desire. It shares workout videos, motivational content, and a solid mix of memes which have helped them earn over 3.3M fans.

5. MARC JACOBS PERFECTS TIKTOK DUETS

Marc Jacobs mastered the art of TikTok duets and TikTok brand campaigns and propelled it to be one of the most followed brands on TikTok. The question is, how did this come to pass? The company launches branded Hashtag Challenges in the form of TikTok adverts, and each time, the TikTok duet feature is utilized. Their #PerfectAsIAm campaign, which constituted duets with Rickey Thompson and other three influencers in summer 2020, ended with 10.4B views. The brand followed up with a second #PerfectAsWeAre campaign in June 202. The challenge aimed at encouraging self-love, celebrating pride and individuality. Three massive TikTok influencers JojoSiwa, Bretman Rock, and Rickey Thompson, were featured. Over 13.7 B views and more than 2,000K U.G.C. accumulated from their campaigns.

6. DUNKIN’ WARMS UP TO GEN Z WITH CHARLI D’AMELIO

Dunkin is undoubtedly one of the best food brands on TikTok. It has more than 21 million likes and over three million followers. Its popularity with Gen Z on TikTok comes from their endorsement with TikTok star Charli D’Amelio.

In a smart move, a long-term sponsorship with Charli solidified their influence since he was already a proud Dunkin’ patron. Dunkin’ beverages appeared in over 120 of her TikToks, mostly unsponsored products.

7. FLIGHTHOUSE IS A CONTENT POWERHOUSE

The most followed brand account on TikTok is Flighthouse running one of the successful TikTok campaigns. It has over 30 million followers, and it specializes in producing viral social media content, especially on TikTok. Videos from this brand have more likes than any other branded account, ranking it fourth amongst the most liked accounts on TikTok.

For comparison, Flighthouse has over one billion more likes than Michael Le, a TikTok star with 50M followers. So far, Flighthouse has produced 4,300 TikToks, a greater content volume than any other brand on the app.

8. RED BULL BOLSTERS BRAND AWARENESS WITH SUSPENSEFUL FOOTAGE

What brands do well on TikTok? Any brand which can provide entertainment can do well. Red Bull is one of the largest branded content producers. Red Bul has posted over 2,660 videos so far, which is much higher than Charli D’Amelio and Addison Rae, two of TikTok’s most worthy influencers.

There are an average of two posts made by Red Bull in a day and receive around 1.2 million likes every month. Much of its content is unique and also incorporates humor into its strategy. They share a hilarious flop for every terrifying trick. The trick has far been effective at ensuring their audience still has attention for them.

9. BLUE DIAMOND ALMONDS SHOWS BRANDS IT’S NOT TOO LATE TO TRY TIKTOK

One of the newest brands in TikTok is the Blue Diamond Almonds brand, wherein a lot of research was conducted. It had no prior TikTok presence till June 2021. This time, they launched an enticing food challenge that highlighted their new line of spicy almonds.

So far, it has received over 11.6 B views. After partnering with three food influencers, the #28XTREMES challenge got promoted. The sponsored video with food creator @colincreates received 322 likes and over 10.1M views, thus becoming his most viewed video ever. The most significant impact of its success is the evidence that nothing is too limited. With a good strategy, everything is possible.

10. DICK’S SPORTING GOODS MAKES A GAMETIME DECISION WITH TIKTOK AD FEATURES

DICK’s Sporting Goods does not have the most considerable TikTok presence as it only has around 42.1K followers. However, their efforts paid off when they tried experimenting with TikTok. #NewFitFeelin, their first Branded Hashtag challenge, involved six influencers and inspired 1,136 pieces of U.G.C. It came to pass without using any Branded Effects.

They utilized TikTok’s Branded Effect option during their second campaign, WelcomeBack. The campaign has accumulated 7,020 UGC despite being launched at the beginning of August 2021. An impressive 500%+ rise in U.G.C. got recorded due to the Branded Effect usage.

Part 3: Tips to Run an Excellent TikTok Ad Campaign

To successfully launch your first TikTok campaign, check out these five tips!

1. Create Your TikTok Pixel and Events

TikTok has an events manager tool to run TikTok ad campaigns that allow you to track activities and app events on your website, just as other social channels use a piece of code. The TikTok pixel integrates well with Google Tag Manager and Shopify. An option is also available to manually install the pixel in your website’s header.

Once the base code of pixel installs on your site, you will get prompted to set the event rules using either Developer Mode or Standard Mode. You can select any above methods based on your conversion and business path.

2. Craft Custom Audiences and Create Lookalikes from Them

Take a second to make custom audiences depending upon app or website activity and your customer lists once your pixel installs. After that, develop lookalikes of those audiences.

The similar will come in handy when you’re making target audiences for such campaigns, and you’ll be able to eliminate some of your groups of ads to allow better waste management.

3. Create Target Audiences that Aren’t Too Small

There are around 80 million TikTok users in the U.S. That’s a considerable number, though!

On TikTok, those same targeting parameters would yield an audience size of 35K monthly active users. So, you need to focus on a pretty large target audience and create a niche around them.

4. Develop Video Ads Made with TikTok Trends in Mind

You’re interrupting someone’s feed with a brand ad that the user didn’t ask for but got anyway. Your content should be captivating, designed with TikTok consumption in mind, and concise.

5. Use Excellent Tool to Create Ads

Wondershare Filmora is an easy-to-use app for editing videos. We highly recommend it for editing perfect ads for TikTok. With this editing software app, you can add logos, images, and creative videos at any position. There are multiple filters, effects, and elements you can choose from to make perfect edits on TikTok campaigns.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

Part 4: Some FAQs about TikTok Campaigns

1 - Are TikTok Ads Campaigns Effective?

The platform’s growing audience makes TikTok good for advertising. Its audience spans more than 150 countries, and it was one of the most downloaded apps worldwide in 2020. Additionally, you can place TikTok ads on the platform’s other products. With TikTok, you can target the right audience using location, interests, age, or gender.

2 - How does TikTok Promote Work?

TikTok app promotes work by helping people discover your videos which results in gaining followers. Additionally, more people get guided to your website. As you enable your video, it will display as an ad.

3 - How can I boost my TikTok Post?

For more detailed instructions, visit the TikTok Help Center or Visit ‘Promote’ in your TikTok app to get started.

Here’s how Promote works

• Choose a video that you want to promote (can be from a TikTok account)
• Set up your promotion
• Watch your numbers grow

Conclusion

These examples of TikTok campaigns and TikTok campaigns indicate that we are in a new era of advertising. The best tools for advertising are no longer Simple ads or platforms but the latest social media sites like TikTok, which is the best tool to target your audience in a more meaningful and relevant way. Instead, advertising in a creative manner is the current recipe for growth, and so it is better to adapt to the ever-changing consumer preferences regarding content type and channels. Ads should make the brand likable, relevant, and timely — pleasant, not ignored, and repulsive. The TikTok ad campaign, with its many forms, allows brands to take an engaging approach that offers higher user engagement.

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